September 2013 – Digital Content & Social Network

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Getty Images talk on the art of “showing not telling a story” and the future of video

September 2013 - Digital Content & Social Network /

For Getty Images 2013 seems to be the year to get to the bottom of visual storytelling and the future of video. At the 60th anniversary of the Cannes Lions International Festival of Creativity in June as well as recently at Spike Asia, the company showcased it’s joint efforts with media artists The Light Surgeons […]

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3utilize

Utilizing social commerce to get more out of CRM, sales, and support

September 2013 - Digital Content & Social Network /

The term “social commerce” evolves constantly, as you can imagine, since it includes customer ratings and reviews, user recommendations and referrals, social shopping tools that are sharing the act of shopping online, forums and communities, social media optimization, social applications and social advertising. In general, it stands for the use of social network(s) in the

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4using

Using metrics and controlling to steer the social media ship towards success

September 2013 - Digital Content & Social Network /

Everybody is into “social” these days, and everybody is hoping that their investment in social media marketing will really pay-off one of these days, bringing more web traffic and revenue in the end. Many marketers fail to choose strategic approach when they start with social media, since they do not know about the simplicity and

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Creating brand awareness with Facebook content marketing

September 2013 - Digital Content & Social Network /

Combined with content marketing, Facebook is a great channel to get attention for your brand. Certainly, the content published should bring extra value for consumers or users, and can be used in numerous ways. Especially for brand names, content marketing can really push brand awareness, making sure that it is top of mind and makes

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1afairplay

Exclusive interview with Getty Images on fair play in social media

September 2013 - Digital Content & Social Network /

Asian eMarketing met with Christian Toksvig, Vice President, International Development at Getty Images, to continue talking about his presentation on “Fair play in Social Media”, which he gave at ad:tech Singapore. In his speech, Christian pointed out that the world is becoming more and more visual, so that photo capturing and sharing are rapidly becoming an integral

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