Quite obviously the impact of social media gets bigger and bigger on a daily basis, hence, it is no surprise that marketers frequently get asked the same tough questions from their management: “What is the value of our Facebook fans?”
In search of the ROI on Facebook Read More »
Without integrating social media you would have to get more than lucky, if you wanted large numbers of viewers to watch your videos. You‘d have to be content with those viewers who find you because they search for a highly relevant topic on YouTube. This is the reason why your video marketing needs a social
The important role of social media platforms in video marketing Read More »
The world wide web has led to a massive change in consumer behavior, e.g. for every product you might be interested in, you can refer to ratings and other customers’ opinions. Consumers produce content, share content and are getting more and more actively involved in dialogues with brands and resellers. Today’s merchants need to be
How user generated content can bring you consumer trust and transparency Read More »
Apple sells more products than ever and is one of the most valuable companies in the world. Yet, there is an increasing dispute in the traditional and digital media on the question whether Apple has started to losing its coolness factor or not.
Image conscious: Apple praised in traditional media, but criticized on the social web Read More »
Adobe Social is now featuring integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. It is actually the first solution specifically designed to leverage the new Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device.
Adobe social measures business impact from social media – easily and effectively Read More »
Internet users worldwide were shocked in June of this year when it was disclosed by NSA whistle-blower Edward Snowden that companies such as Google, Yahoo, Bing, Facebook & Twitter were being forced to secretly give the United States government metadata on their users. Metadata includes information such as users’ unique device IP address, the keywords
Zeekly.com keeps users’ metadata private in social networks and search Read More »
As one of the most evolved markets in the world for mobile communications – Singapore was reported to have a mobile penetration rate of over 148.9% of which three-quarters were 3G subscriptions – mobile social communication apps, like WeChat, move into the spotlight as a more innovative and safer way to connect with each other.
WeChat: innovative and safer social conversations connecting Singaporeans to the world Read More »
Sharing of online content by users on the Google+ social network is set to surpass sharing by Facebook users by February 2016 according to a new US study from search and social analytics specialist, Searchmetrics.
New study predicts social sharing on Google+ will overtake Facebook by 2016 Read More »
The social media hype isn‘t about to go away, neither is customer dialogue, and nobody can get really around it. It is the era of quick and easy information, many ideas and the exchange of all this through networking is taking off like never before.
The holistic integration of social media in customer-centric marketing strategies Read More »
The 2013 Social Media Marketing Industry Report by Michael Stelzner surveyed over 3000 marketers with the goal of understanding how they are using social media to grow and promote their businesses. The report, sponsored by SocialMedia Examiner, provides insight about:
Highlights of the social media marketing industry report 2013 Read More »
