Facebook‘s new and extremely important change to its policies now allows businesses to run contests and administer promotions on their Facebook pages instead of having to use apps.
Facebook policy change: dealing with the choice of timeline vs apps Read More »
Social blogging is a leading web activity, yet most writers struggle to build an audience for their posts. Glipho.com is tackling this issue by combining a publishing platform with a social environment that can help international writers expand their reach.
Glipho makes social blogging easy Read More »
Continuing its aggressive expansion in South East Asia, TO THE NEW, a leading digital services network, announced the acquisition of Singapore‐based ThoughtBuzz, a leading social media analytics company in South East Asia, just this week. This acquisition will allow TO THE NEW to strengthen its service offerings in the South East Asian market by providing
According to the eBook How to Calculate the ROI of Social Publishing by Salesforce Marketing Cloud, it is possible to directly attribute revenue and cost savings back to social media campaigns – in publishing, listening, and advertising. Enjoy the summary.
Social publishing: understanding the value drivers and calculating ROI Read More »
Recognised marketer, Hélène Blanchette, senior manager of Innovation & Business Transformation, Fuji Xerox Asia Pacific Pte Ltd, known for her renowned 1:1 experience programme that has helped customers generate increased ROI efficiency, was conferred the title of one of Asia’s Top 50 CMOs at the World Marketing Summit 2013 Awards. She received the coveted award
Announcements & appointments Read More »
As the Asia Pacific region is expected to fuel the growth of mobile marketing in the world, the spotlight is on the region’s marketers and how they can deliver on this stage. Home to the next billion of mobile users, the potential is ripe, but strategy needs to keep up to speed with the opportunity.
Mobile Marketing Academy brings intensive mobile training to Asia-Pacific marketers Read More »
Social advertising will continue its strong momentum as innovations in the field are poised to double annual revenues from $4.6 billion in 2012 to $9.2 billion by 2016, states independent market research firm BIA/ Kelsey. Despite the enormous potential of social advertising, there is still surprisingly little guidance for marketers and agencies on how to
Moontoast’s ultimate industry guide to social rich media advertising Read More »
