August 2014 – Content Marketing

vjoon GmbH, a leading global provider of software solutions for digital content management, is worth to take a look at in the context of content marketing. The Hamburg-based company just released an optimized version of its vjoon K4 cross-media publishing platform – version 6.8 – which is improved in user experience and has additional features […]

Contextual marketing refers to online and mobile marketing that provides targeted advertising based upon user information, such as the search terms they’re using or recent web-browsing activity. The goal is to display ads to customers that show products and services they are already interested in. The textbook example of such “contextual advertising” is Google’s AdSense

Nobody likes copycats and plagiarism, but you should balance the pro and cons of copyright infringements carefully not to be left out in our “sharing” content world.

Traditional display advertising, such as banners, pop-ups or overlays, are increasingly perceived by users as a nuisance or not noticed at all (“banner blindness”), a situation the so-called “Native Advertising” intends to change, pepping up the click-through rates.

According to the digital experts of eprofessional, Content Marketing is currently the most important trend in online marketing. In fact, almost one in two respondents (46%) in eprofessional’s recent survey sees this as the top issue. The company’s findings are in general quite interesting, confirming that the production of relevant content for advertising purposes by

Gartner listed 20 leading systems in its last Magic Quadrant for WCM and mentioned a total of 75 established vendors, whereof some of them offer today excellent digital marketing suites: Adobe, CoreMedia, Imperia, Infopark, Kentico, Liferay, Magnolia, OpenText, Sitecore, Umbraco, WordPress …  Plenty of other CMS vendors, however, promise similar marketing benefits to win our

Konica Minolta Business Solutions Asia just launched its Enterprise Content Management (ECM) Solution, a dynamic system to help offices manage content across the enterprise to maximize how data can be used, in the markets of Singapore and Malaysia.

Effective content marketing is imperative to demand generation because it helps create product demand, as Marketo highlights in one of their many useful articles. The expert points out further what we all already heard many times, namely that it all again comes down to relevance, which is the key to creating content for demand generation

Banner blindness, and advertising blindness in general, are not uncommon and actually long-known phenomena. Kind of new, however is the content blindness that has been caused in the aftermath of the Panda update since it downgraded the direct user feedback on the page which has long been considered as a ranking factor, which is tripping

Users are more likely to remain loyal to a brand, if you provide a good selection of relevant and high quality content tend, rather than when purely sending advertising content. Posts can contain both text and images, infographics, audio and video documents etc.