August 2014 – Content Marketing

Pushfor, a London-based startup, released a unique platform to allow companies to send professional business content that deletes from the recipient’s device after a specific number of views or date.

Even if the need for good content is generally realized, there is often a lack of ideas on how to come up with this content. This is why we would like to give you some ideas on how to develop your content planning.

In an earlier issue of Asian eMarketing we introduced you to ShoreTel’s “brilliantly simple phone systems and unified communications (UC) solutions”. This time, David Petts, the company’s Senior Vice President of Worldwide Sales, gives us insights into ShoreTel’s outstanding channel partner program.

RTL Group, the leading European entertainment network, today announced that it has signed a binding agreement with the current shareholders of SpotXchange, Inc. to acquire a 65 per cent majority stake in the Denver-based video advertising monetisation company. In addition to RTL Group’s initial investment of US-$144 million (€107 million), the parties agreed on an

I recently had the privilege of attending the first MediaBUZZ ‘8byEight’ session, a series that brings together 64 digital marketers, sitting in groups of eight, to talk about the digital world; this first event focused on “Digital Marketing”. The roundtable discussions revolved around the opportunities and challenges in digital marketing in an increasingly consumer-driven world.

Sojern, the world’s leading data-driven traveler platform, announced the appointment of Sanjay Wahi as VP of Product & Insights. The Sojern Traveler Platform (STP) combines machine-learning technology with enhanced real-time bidding and deep data insights to deliver true one-on-one engagement — at scale — via multiple touch points across the digital landscape, including: display, video,