August 2014 – Content Marketing

We all have been generating a lot of content over the course of the years, but a recap on how to develop a successful content strategy can’t hurt. Still, the easiest way is of course to hire a content strategist, if you don’t want to go to work on it yourself. But if you decide […]

Studies show that texts, tailored to the online reader, pay off – in the truest sense of the word – as the willingness of visitors to buy can be increased by up to 50% that way. In addition, high quality content increases the confidence in the website operators and accounts for a much better usability

We live in a world that values connections and puts the consumers in the driving seat, forcing marketers to focus more on a healthy mix of original, specialized content that appeals to the needs of the new generation of customers. Therefore, a well-balanced combination of industry news and human interest posts is a winning formula,

What do you guess are the motives and what emotions lead to particularly high sharing rates? New findings in brain research (Neuromarketing) show what happens in the brain when content is shared online, offering good starting points to make Internet content targeted and virally efficient.

Typo3 is a very powerful content management system (CMS) with huge possibilities. The script is developed as ‘Open Source’ and is chosen mostly by more advanced programmers, who are looking for a comprehensive application with many functionalities and are willing to invest much time in studying it.

For some time now, search engine optimization is going through a fundamental change thanks to the new magic word of “content marketing”. Only by offering the right combination of quality content and strategic web optimization, businesses can effectively achieve top rankings in search results.

The web content management provider e-Spirit Inc. recently launched its new FirstSpirit RealtimeTargeting solution, the result of a technology and business development partnership with Woopra. With the integration of Woopra real-time customer analytics into FirstSpirit CMS, websites gain the ability to learn intelligently about customers’ interests and present automatically the most relevant content on a

In today’s technologically advanced era, everybody goes online whenever they need information – which is great for companies raising awareness of their products and services.

A recently released study found that the most determining factor among consumers in purchasing a new TV or video device is its ability to connect to the Internet and stream content.

Content marketing has become the number one buzzword in the communications industry within the past two years. Unlike traditional advertising and PR, it is determined to address the target group with informational, consultative and entertaining content. But will this new communication technology be able to prevail over the well-tried advertising strategies in the long run?