April 2015 – Social Media

Both privately and professionally, mobile devices are well positioned in our daily lives by now – be it for communications, information or transactions. The mobile use of the Internet reflects more than ever what we do, besides supporting us in our everyday lives and digitizing many areas of our lives without saying. In fact, we […]

Traffic from social networks provides more and more revenue for online merchants. However, in times of declining organic reach, that has its price, as recent data from Internet Retailer shows. According to their research, social media plays an increasingly important role in eCommerce, although the organic coverage of posts decreases. After all, customers spend more

Did you know that you could even use key words in your Google AdWords campaigns that are actually trademarked by your competitors? In the following article we explain how to do it and what to specifically look out for.

With more than 500 million Tweets per day, this brings up the question: “How do I create a short message that is perceived outstandingly well? Thanks to more and always better studies, there are luckily more and more better answers. By now, there are certain characteristics identified that make successful Tweets, and we can say

From the beginning, Twitter has been underestimated by many companies, focusing on Facebook and refraining from making use of Twitter’s potential. Only media companies, editors and journalists took intensive advantage of the short message service from the start. However, this could change quickly now, because an intensification of Twitter usage by companies is to be

Timing is always crucial and of course applies to social media as well. Depending on the time of day and day of the week, the commitment and activity rates vary. Quicksprout revealed an interesting infographic when the best time is to share something on Facebook, Twitter or Google+, which we present in the following.

Meet Asia’s news media professionals (digital editors, news producing and news design teams,, as well as social media and mobile strategies teams) at the 2nd edition of Digital Journalism World and get insights on how to integrate automated storytelling technologies and robot journalism into the work of news reporting.

LinkedIn announced that it has entered into an agreement to acquire lynda.com, a leading online learning company teaching business, technology and creative skills to help people achieve their professional goals. Based in Carpinteria, CA, lynda.com was co-founded in 1995 by Lynda Weinman and Bruce Heavin.

What role do paid, owned and earned media play on the way to purchase? The study “Converged Media” of C3 and Burda Community Network (BCN) intends to answer exactly this question, concluding that paid and owned are growing together but differently than often assumed.

Indosat, a member of Ooredoo Group, and Facebook have partnered to launch Internet.org in Indonesia as part of the ”Internet Tanpa Pulsa Untuk Semua” (engl. ‘Without a pulse to all”) initiative for all Indonesians.