April 2015 – Social Media

Social networks permeate our lives – whether personal or professional – making it worth the effort of looking at their history.

Social media differs from the traditional mass media primarily due to interactions it is based on and making use of communication tools (text, image, audio or video) to share information. Moreover, there is no gap between the sender and receiver, because the receiver has it in his hand to be the transmitter as well. The

Earned Media was the big buzzword in the recent past. After Facebook is increasingly becoming a paid media channel, and many companies look back on more sobering experiences, a more holistic understanding of consumer communication is coming again to the fore of marketing executives.

According to the latest study from Statista, worldwide there are approximately 1.6 billion users active in social networks. Hence, social media comprises the largest part of the Internet communication, attracting advertisers that can powerfully take off in the next few years by responding to the different characters. TWT Interactive, the German based agency for digital

The University of Massachusetts Dartmouth investigated again how the Fortune 500 use social media. The survey shows that the experimental mood of the American big players is slowly gaining momentum and that there is no way to get around LinkedIn.

Since social media is and will remain one of the key topics in online marketing, Dr. Roland Heintze and Jörg Forthmann of Faktenkontor have compiled 10 key factors they believe make social media communication successful.

Social media managers are faced with a number of security threats. According to a survey of Nexgate, a social media security pioneer the biggest security risks of Fortune 100 companies, are unauthorized accounts (for example from fans, employees or for the purpose of protest), incorrect content (malware links, phishing messages or other spam) and account

The partnership across WPP operating companies, including GroupM, Kantar Worldpanel and Wunderman’s KBM Group, is focusing on collaboration, innovation and building data-driven solutions to deliver more personalized brand experiences on Facebook

A line-up of top brand strategists from across Asia Pacific will take to the stage at the AMES Conference & Awards 2015, on Wednesday 3 June 2015 at Grand Hyatt Singapore.

Amobee, the company defining digital marketing, has announced the appointment of Carl Nawagamuwa as VP, APAC – the second strategic addition to the region’s leadership team on the heels of Liam Walsh’s appointment as Managing Director of ANZ operations. Carl will be responsible for developing and expanding partnerships in Southeast Asia to further drive adoption