April 2015 – Social Media

Whoever is active on the social media channels today, has to take into account the massive mobile usage in all activities. The infographic of Unified (see below) contains some useful ‘facts and figures’ you might want to consider in your next presentation related to mobile and social. Besides, as a savvy marketer, you should be […]

Singapore-based data analytics consultancy Sparkline has announced partnerships with three of the world’s most innovative technology companies, Gigya, uberVU and Ooyala, in a move that will help deepen the level of online data measurement and analysis they can provide to businesses.

The EU Commission has filed a formal complaint for violation of European Competition Law against Google at the antitrust agency. In addition, the commission is investigating Google’s utilization of its dominant position in relation to the mobile operating system Android.

To score with content on social networks, it is not only required to hava a good topic, but the preparations have to be done right, too. Here are 24 ideas for your social media content you might want to consider: Comment on a controversial post on your page or create it yourself. Nothing provokes the

According to the second annual Intelligence Report Social Platforms of L2, a social media shakeout is looming as clear winners and losers begin to emerge. L2’s research reveals furthers that as the cost of social increases and budgets remain constrained, this is unsustainable and brands will be forced to pick their partners.

Social Ads, an innovative new product from Emarsys, enables brands to target customers via highly personalized social media advertisements on Facebook, giving them another channel to engage, convert and retain customers. The global provider of cloud-based marketing technology recently developed a number of solutions that support eCommerce, addressing several important challenges faced by companies, such

Asian eMarketing has stumbled across Jamie Spencer’s 2015 Social Media Shortcuts Guide, which we find is definitely extremely useful to all those working in the social media industry. Life in social networks can be hectic. Fortunately, there are practical shortcuts that simplify life and Jamie collected them in an infographic for Twitter, Facebook, YouTube, Tumblr

AccuWeather, a global leader in digital media, developed the unique StoryTeller Interactive Touchscreen Solution that brings every story to life in an all-new compelling, interactive and engaging way. It is a revolutionary interactive solution for the entire news presentation with new application content and enhancements specifically developed to resonate with TV viewers’ new digital media

Involving the users in the dialogue is essential to exploit the potential of social media; hence, it is good that there are a number of ways to activate social media users. Most common are, for example, sweepstakes, which are an effective tool for the short term to get a user’s attention, but usually do not

The cloud communications company Nexmo announced the world’s first API that allows brands to engage consumers one-on-one on their preferred chat application.