Consumers say no to mobile tracking at POS with Beacons
As I reported last week, new technologies now allow retailers to use cellphone signals to…
Smaato’s Global Mobile RTB Insight Report
Smaato, the global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP),…
Android is surpassing iOS as biggest platform for mobile ad traffic
Just a few months into 2014, the mobile advertising industry is already showing signs of…
Ruckus teams best-in-class Wi-Fi with Cloud Computing
IDC estimates in a new report that the worldwide enterprise market for Cloud-managed WLAN infrastructure…
McAfee’s powerful combination of integrated technologies strengthens network protection
McAfee has released two new tools – McAfee Web Gateway (MWG) and McAfee Heartbleed Detector…
“Search Intent’ mobile ads to boost commerce
No marketer can ignore the increasing prevalence of mobile devices in Asia and only those…
Beacons: Breakthrough, Hype or Flop?
Barely a term has generated such a buzz in recent days as the word “Beacon”….
Muslim Pro is No 1. Islamic mobile app with over 10 million downloads globally
Muslim Pro, the comprehensive Islamic mobile application, just announced that it has reached more than…
Free mobile analytics software for marketing professionals
Netbiscuits confirms its mission of helping organizations to reduce time and costs associated with building,…
App Store Optimization (ASO): A promising method of marketing
According to a study by Forrester, 63% of all apps are found via search in…
Will Apple’s first maneuver in mobile payment checkmate competitors?
No other company is as closely examined and observed as Apple. With all eyes on…
DigitasLBi: M-commerce, Social Media & ROPO lead retail trends
According to a consumer study by global digital and technology agency DigitasLBi, consumers worldwide are…
Rise to the top – upwardly mobile!
Just last year, IBM launched its MobileFirst, a mobile strategy that enables clients to radically…
Vserv.mobi launched its data augmented mobile Real Time Bidding (RTB) platform
With an aim to empower advertisers and developers, award winning mobile ad exchange, Vserv.mobi just…
Mobile search reshapes the path to purchase by diverting the consumer journey across devices
Logically, mobile search is important for the usability of mobile content for the same reasons…
Five impacts of the newly set 2014 Singapore Budget to take note of (and how retailers can capitalize on it)
Whenever a large-scale government budget is set, the economy of that country and international trade…
Forrester’s mobile trend predictions for marketers in 2014
According to Forrester Research’s recent annual mobile trends report, there will be more than two…
HootSuite launches new Chinese apps to press ahead with Asia Pacific localization
HootSuite’s latest Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics…
Opera Mediaworks powers the mobile ad economy with the power of one
The mobile ad platform, Opera Mediaworks, announced recently a new, unified end-to-end platform, servicing the…
Engaged audiences and new ad format open up possibilities for brand advertisers on Skype
Microsoft just announced that it would begin offering advertising inventory on Skype for the first…
Yota Devices crowdsourced new user cases for world’s first dual-screen, always-on smartphone
Dedicated to developing and producing high-tech consumer LTE devices, Yota Devices gained international prominence with…
A new variant of Android.MisoSMS infects users’ mobile phones and steals personal SMS contents
FireEye labs recently found a new variant of Android.MisoSMS, Android malware that steals users’ personal…
CMO Council to announce best-practice resource on ‘Mobile Relationship Marketing’
The Chief Marketing Officer (CMO) Council just announce its second white paper in a four-part…
Appointments & Announcements
Zinwave, a global provider of distributed antenna systems (DAS) for in-building cellular coverage, has expanded…
Marketing reinvention the key focus of Adobe’s Digital Marketing Summit 2014
A crowd of more than 5000 digital marketers, publishers, agencies and technologists from across the…
influr.com: New social influencer marketing platform to drive sales
Face the truth! People today are usually fed up of being marketed to, so their…
Meltwater cultivates vibrant social communities
Meltwater Buzz 3.0, the social media marketing suite of the online intelligence solution provider, got…
Content Curation – Social Media Marketing is growing up!
“Content is King”, so much seems to be clear. Besides, many companies that have taken…
Strategic recommendations and operational aspects for SMM
Hardly any topic is currently as hot and controversial as social media marketing (SMM). Hype…
Social media means cherishing and taking care of friendships
Social media is a true gift to marketing, thus, community managers should appreciate the user-driven…
New APJ study maps operational gaps in marketing claims, business practices and actual customer experience in the region
Asia-Pacific and Japan (APJ) companies may want to take heed of the famous quote by…
Hill+Knowlton: The next global social network will come out of Asia
I read an interesting article on Hill + Knowlton’s website where Ben Shipley, Digital Practice…
Social media lead management tips
Your strongest asset as a marketer is your database of contacts: email and blog subscribers,…
Social SEO replaces SEO
Nowadays the Internet is mainly used for three things: exchanging and sharing information, getting information,…
Transparency in social media is most appreciated
Giving undisguised insights into your organization and inviting others to a dialogue can help you…
Appointments & Announcements
The Asian Marketing Effectiveness & Strategy Awards, Asia Pacific’s principal gathering of marketing, advertising, media…
Creativity is the lifeblood of social media marketing
Compared to traditional marketing, social media content has virtually an immortal life span online, where…
CMO Council Report: Car industry does not harness the power of social media to its fullest
The automotive industry ecosystem should do more to leverage social media as a platform for…
10 principles for a promising social media approach
Always have the consumer in mind if you want to stand out from the growing…
Measures for textual social integration in email marketing
We are all aware of the typical social sharing icons in emails by now, but…
Akamai and Prolexic have officially joined forces to make the Internet a fast, more reliable and secure place to do business
Akamai, the leading provider of cloud services finally tied the knot with Prolexic Technologies, the…
Advanced Threat Report reveals global expansion of malware attacks
FireEye’s latest Advanced Threat Report has just been released, detailing malicious activities captured by the…
McAfee Mobile empowers a safe digital life for free
Relentlessly focused on keeping its customers safe, McAfee launched this week a full-featured version of…
Ask.fm launches central hub for Internet safety advice
The increasingly popular teenage question and answer social network, Ask.fm, has launched an online Safety…
Yota Devices partners with Cellrox to provide users work-personal phone functionality, privacy and security
Yota Devices, developer of high tech consumer LTE devices, and Cellrox, a leader in multi-persona…
Useful tips to protect your mobile phone against attacks
That there is no 100%-security guarantee to be protected on mobile devices is obvious, otherwise…
A new culture of privacy and trust in the Internet is urgently needed
Concerns about the safety of new services on the Internet are as much part of…
The shareconomy requires secure exchange of data
“Shareconomy” was the motto of the CeBIT last year, the world’s largest international computer show…