October 2016 – Data Driven Marketing: Customer insights & Predictive Analytics

Some would argue to find the needle in the haystack is not only difficult, but even impossible, but that’s exactly the day-to-day duty of marketing managers. In the course of automation and digitization, the purchasing behavior of a customer changes and leads to an enormous increase in data. Consequently, marketing managers use more and more […]

Just a few months ago, IBM announced plans to assist in the rapid prototyping and commercialization of solutions based on cognitive computing and blockchain, convinced that in less than five years, disruptive technologies are expected to drive dramatic shifts in every industry, from healthcare, to financial services, to tourism.

The terms “big data” and “data-driven marketing” have already established themselves some time ago as key concepts of a new marketing era and managed to outgrow their hype. Both terms have firmly positioned themselves in modern marketing and are effectively practiced in business life, since it became clear that data is only useful if a

Having a 360-degree view of the customer makes definitely any marketing activity better, however, there is still a lot of data integration in disarray.

Neither it’s news that marketing technology know-how is key nor that due to the huge number of marketing technology tools available we get confused which one’s the best to deploy.

In 2016, Nkiruka, a sixteen year old African girl, contemplates her future. She needs to make educational choices. Should she follow her heart and study the sciences? She dreams of becoming an engineer. She’s torn, though: the profession’s not known for its diversity. So what should she do? Just imagine if she could travel in

The insight technology providers Affectiva and Qualtrics just announced the integration of Affectiva’s emotion recognition technology into Qualtrics’ Insight Platform, an emotion AI technology that is already used by more than 1,400 Affectiva customers to gather insight and analytics in consumer emotional engagement that senses and analyzes facial expressions and emotions.

“Learning from the past, taking security seriously and protecting the consumer must be at the heart of developing propositions for the Internet of Things (IoT), because it’s all about personal data”, Greenwave Systems’ Chief Scientist, Jim Hunter, highlighted during his speech at the Broadband World Forum. Above all, however, he told the packed show floor

The vision of digitization and omnipotence of data stimulates customer fantasies and business ideas, but what kind of impact do they really have?

Over 2400 years ago, Plato told a story of a group of people chained up in a cave facing a blank wall. His famed ‘Allegory of the Cave’ depicted a world where a group of prisoners was entertained only by shadows from the light of the fire behind them. This flickering view of silhouettes became