October 2016 – Data Driven Marketing: Customer insights & Predictive Analytics

Organizations are producing a lot of content nowadays to reach and interact with consumers, be it with blogs, whitepapers, tweets, or other social media activities. And since content seems to be at the heart of every marketing campaign, the budgets spent on content marketing are generally growing.

Technology is expected to be the driving force across industries and this transformation will be the catalyst driving productivity, innovation, skill development and growth for the companies of today.

PicScout, a wholly owned subsidiary of Getty Images, announced a new strategic direction and expanded product offering focused on visual insights. The technology company provides visual content creators, image consumers, developers and businesses with meaningful visual-content- based insights that helps them to make more informed decisions.

Marketing managers must deal with increasingly demanding consumers on one hand, while grappling with increasing efficiency and profitability pressure for the company on the other. To meet the expectations of both groups, marketing technologies must be fully exploited and listening to the voices of the customers has to become second nature. It’s essential to give

With the evolution and proliferation of collaboration and information sharing tools, improved mobile connectivity, the adoption of agile working practices and device affordability, users are becoming increasingly self-sufficient and in control of their own IT provisioning, states the law firm Field Fisher Waterhouse in its whitepaper Confidential Collaboration: How to manage regulatory compliance & data

The smartphone (tech) era allows us to capture every good (and bad) hair day down to the finest detail and the selfie has become as routine as brushing one’s teeth, yet – retro-styled mechanical cameras that go ‘click’ and spit out faded photos are making a gigantic comeback. Fujifilm, makers of the popular Instax camera,

Insights are the cornerstones of any media strategy, both in digital as in the classical channels. These insights are getting richer and richer, due to the increasing fragmentation of media channels and a growing number of devices being used. Secondary data collected from various sources are finding their way into the strategy plan of companies

1 minute = 1.8m words. That’s how significantly more powerful a video is compared to the written word, according to Forrester Research. But just how powerful? 157% increasing in organic traffic to site, 105% time on site increase and twice the rate of conversion than sites without video. And considering that 70% of internet traffic

Experts, such as the performance marketing technology company Criteo, know well that success in the digital age depends more than ever on the ability to recognize the needs of the customer early to act quickly. The data that customers are leaving behind when making use of all kind of media channels are more and more