August 2016 – Security meets Real- time Marketing Challenges

Who really puts “the customer at the center” knows well that the best brand is for the birds, if the customer care and service is not working.

The use of cloud services is steadily growing and no one seems to be able to escape the trend. However, the shifting and processing of data from the very own area of responsibility to the cloud is not without problems and requires a careful approach, especially with regards to data security and privacy.

Many organizations are slow to realize the threats posed by ungoverned collaboration and information sharing.

Since security and privacy are paramount in today’s highly connected world, security-conscious organizations depend heavily on software solutions to keep their data safe and their information private.

Nintendo’s latest augmented reality (AR) game, Pokémon GO definitely caused a stir worldwide so far, but the hype around it seems to flatten.

Gartner has drawn three major technology trends from its “Hype Cycle for Emerging Technologies 2016“, which companies should deal with implicitly to gain competitive advantages.

MediaMath, in partnership with Factual, just announced its unique hyperlocal targeting offering that enables marketers to deliver high-performing mobile advertising to users based on their real-time location. The new product provides marketers with a best-in-class tool to target their mobile programmatic campaigns based on the user’s real-time location. This solution leverages Factual’s Geopulse Proximity data

AdAsia Holdings just launched CastingAsia, an influencer marketing platform, as its newest addition to the AdAsia Digital Platform across Asia.

Mobile phones have infiltrated our daily lives zestfully by providing mobile shopping, mobile payment or watching your favorite show anytime on the go. However, without robust security measures, the personal data that we store on our devices is at the mercy of cybercriminals, Intel Security warns.

Malicious software is still the greatest online threat and unfortunately lurking everywhere in the form of Trojans and worms that perform dangerous actions unnoticed on affected. Allegedly, 350,000 new variants of malicious software emerge on the Internet every day, making protection crucial to survive in today’s digital life. In fact, just visiting an infected website