August 2016 – Security meets Real- time Marketing Challenges

advertiser

Advertisers’ meat is privacy advocates’ poison

The advertising industry loves the scenario of the fully transparent customer journey: The carefree consumer makes himself comfortable on the couch with linear TV entertainment in the background. As is known, the smartphone is generally in his hand as the second screen, used to exchange ideas regarding the broadcast during the commercial break. What would […]

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1email

Is the email finally getting safe, thanks to layman-suitable encryption solutions?

The email is one of the first and most widely used forms of online communication. The more disappointing is that using emails didn’t get any safer since their invention more than 40 years ago. Although well-established encryption methods offer effective options, they are comparatively rarely applied.

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2online

Online security threats sadden the daily business routine incisively

Recent cyberattacks against government agencies and politicians, as well as various news sites, prove that no one is immune and explains why more and more companies are investing to keep their business data safe. In just the last two years, the number of publicly traded companies that count security threats to their major business risks

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1psyN

Psychological trick jeopardizes privacy

Hacker- and cyberattacks are part of everyday life in the digital world, and I am not talking about the consequences we are currently seeing in many action and disaster movies that show us quite plainly what it means to jeopardize mission-critical systems. I am talking about simple psychological tricks everybody can fall for with huge

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4IoT

IoT pushes the boundary of marketing

The Internet of Things (IoT), the networking of so called “smarter” objects, is considered by many as the next major revolution in the field of information technology. A revolution that has the potential to significantly affect the structure of entire industries and value chains as well as the rules of the competition, if not even

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