June 2014 – Video Marketing

adobe

Videos are on the upswing and images are generally shared the most on social media

June 2014 - Video Marketing /

Adobe released its latest Social Intelligence Report recently and the results of the study allow us to draw conclusions on the changes of CPC (cost per click) and CTR (click-through rate) on advertising in social networks like Facebook, Twitter, Tumblr and Co. Due to the fact that Facebook continues to dominate the social realm, we […]

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b2bvideo

B2B Benchmarks & Best Practices Report on Video Marketing

June 2014 - Video Marketing /

Video has become the most engaging form of communications for marketing purposes and is an increasingly important piece of the online B2B marketing mix. But what will be the most challenging obstacles to video marketing success in the year ahead and how will B2B marketers overcome them? Demand Metric’s B2B Benchmarks & Best Practices Report

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4what

What you have to pay attention to when producing and distributing your videos

June 2014 - Video Marketing /

The guiding principle of “Content is King” applies of course to image and video content as well, as the clever composition of story and design can create whole worlds for a brand and influence consumer decisively. Especially on social networks, moving pictures displace more and more static content and in the mobile sectors, videos can

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8byEight

Technology and channel integration drive the digital transformation in marketing

June 2014 - Video Marketing /

According to a new global survey by Accenture, 78% of marketing executives believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, topics that where in the limelight of MediaBUZZ’s recent 8byEight event on Digital Marketing. “As marketing executives are increasingly embracing

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APAC_ICT_Awards

Frost & Sullivan recognizes the shining stars in Asia’s ICT industry at the 11th annual Asia Pacific ICT Awards

June 2014 - Video Marketing /

In its 11th consecutive year, the Frost & Sullivan Asia Pacific ICT Awards program seeks to recognize companies and individuals that have demonstrated best practices in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketplace.

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Videoemail

The benefits of video emails for effective customer acquisition

June 2014 - Video Marketing /

Attracting new customers is in general quite challenging for any business and particularly exhausting for SMEs. Exhibition booths and business visits are for most of them out of the question due to the high expenses, therefore acquisitions are often done via post, telephone and email. But those who want to generate new orders and stand

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irideto

Irdeto explored consumer consumption patterns of video content to identify why people turn to piracy

June 2014 - Video Marketing /

Irdeto’s services are widely deployed in the world of pay TV on satellite, cable, terrestrial and IP networks, therefore the expert in broadcast software security solutions recently explored consumer consumption patterns of video content to identify the top two reasons why people turn to piracy. Released just during BroadcastAsia 2014 in Singapore this week, the

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