March 2014 – Social Media Marketing

  New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different content sharing circles based on how the purchasing process is being driven, as well […]

The influence of bloggers and other social media users is a hot topic that is motivating the popularity of social media marketing enormously. As Jeff Bullas describes it: “Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks.

Singapore is one of the fastest growing countries in the world. It’s economy has put up numbers so impressive they are nothing short of surprising over the last few years, including the occasional quarter of 20%+ GDP growth. Singapore is the world’s 40th largest economy, a title it earns from varying efforts related to growing

A crowd of more than 5000 digital marketers, publishers, agencies and technologists from across the world gathered this week at Salt Lake City at Adobe’s 12th annual Digital Marketing Summit 2014, which closes today with the much anticipated ‘Sneak Peek’, where delegates get early looks at pre-release Adobe Tech innovations.

Face the truth! People today are usually fed up of being marketed to, so their primary reaction upon receiving a marketing communication is to disbelieve what they are being shown. If you’re in the business of marketing you probably feel uncomfortable now, but there is a simple solution to the problem: Get someone else to

Meltwater Buzz 3.0, the social media marketing suite of the online intelligence solution provider, got upgraded around a year ago, as we had reported. The company helps businesses to monitor their social conversations and to engage social influencers at a personal level.

“Content is King”, so much seems to be clear. Besides, many companies that have taken on a kind of pioneering role in the field of innovative marketing and sales not only make use of the numerous possibilities offered to them by social networks since just yesterday. Whether for customer acquisition, employee recruiting or PR: Whoever

Hardly any topic is currently as hot and controversial as social media marketing (SMM). Hype or savior? “Nice- to-have” or silver bullet? The truth lies – as most of the time – somewhere in between. Undisputable, however, is the fact that social media marketing can be a more powerful tool for customer retention – if

Social media is a true gift to marketing, thus, community managers should appreciate the user-driven communication tool and pay attention to the following to improve their media skills:

Asia-Pacific and Japan (APJ) companies may want to take heed of the famous quote by American actress Mae West—“An ounce of performance is worth pounds of promises”—particularly as it relates to delivering on brand promises made to Asia’s 4.3 billion consumers. In a new study on the state of customer experience across APJ, the Chief