March 2014 – Social Media Marketing

I read an interesting article on Hill + Knowlton’s website where Ben Shipley, Digital Practice Lead for Hill+Knowlton Strategies Asia Pacific poses the questions if the next global social network will come out of Asia. He states that social has its strongest roots in the United States and Silicon Valley respectively; with Facebook, Twitter, Snapchat, […]

Your strongest asset as a marketer is your database of contacts: email and blog subscribers, leads and customers, and now your social media followers that impact your success essentially as well. Your social media database consists of followers and fans who want to engage with your brand online. They’re re-tweeting, re-sharing, and re-pinning your posts,

Nowadays the Internet is mainly used for three things: exchanging and sharing information, getting information, and buying online. Indeed, there are tons of ways to comment on products and services, and in the end it‘s not the companies with the most extravagant campaigns but those with satisfied customers that succeed in the long run. The

Giving undisguised insights into your organization and inviting others to a dialogue can help you to succeed in your business field. The more you open up, the more point of contacts you provide to others, and the closer you get to your customers. Ideally, you even generate loyalty. Social media has little in common with

The Asian Marketing Effectiveness & Strategy Awards, Asia Pacific’s principal gathering of marketing, advertising, media and brand experts, announced Andrew Knott, Vice President of Digital and Media, McDonald’s APMEA; and Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International as this year’s jury presidents. Andrew Knott, Vice President of Digital and Media, McDonald’s APMEA,

Compared to traditional marketing, social media content has virtually an immortal life span online, where it functions as more of an annuity than an expense item. Important is to adjust your content for each and every network particularly: Tweet quick tips, use images and videos on Facebook and go for blogs and Google+, if you

The automotive industry ecosystem should do more to leverage social media as a platform for driving business leads into sales pipelines, argues a new report by the Chief Marketing Officer (CMO) Council. Social media is stimulating extensive auto-related conversations and content that create major opportunities to identify likely buyers and engage them based on their

Always have the consumer in mind if you want to stand out from the growing noise on social media channels. Listen patiently, while being original and timely, to tap the goldmine of feedback and ideas from your customers. All these are useful pieces of advice Eloqua gives in its Social Media Playbook: Everything Your Company

We are all aware of the typical social sharing icons in emails by now, but today’s marketer should go one step further and link their social media marketing with their email marketing campaigns to benefit from the available and quite obvious synergies.