Search Analytics – September 2015

Many studies have shown that humans are visual by nature and can process and understand visuals faster than written text. According to Hubspot, for instance, 90% of information transmitted to the brain is visual and visual information is processed 60,000 times faster than text. Most probably, that basic fact will power the evolving business field […]

Analysis tools are increasingly used in business not only to show performance results, but senior management or team development, leadership, headhunting, process optimization, recruiting, or any other change or transformation in general, as they are able to provide significant plus factors such as transparency, comprehensibility and practicability. Hence, expect for this trend to continue to

The Fournaise Marketing Group, one of the world’s leading Marketing Performance Measurement & Management (MPM) companies, revealed in its latest study, that 76% of marketers track effectiveness wrongly, besides some other interesting findings. Fact is that it is astonishing that in today’s age of business performance such a high percentage of marketers still use the

Tableau Foundation, part of Tableau Software’s corporate social responsibility (CSR) program, just announced that it will offer free licenses of Tableau Desktop to nonprofit organizations with annual operating budgets under $5 million. The initiative, led by the employees of Tableau Software, encourages the use of facts and analytical reasoning to solve the world’s problems and

Since Intel Security’s mission is giving everyone the confidence to live and work safely and securely in the digital world, Asian eMarketing isn’t much surprised about the company’s commitment and the revelation of its recent study. For the fifth year in a row, the security expert researched in Singapore, which famous celebrity generates the most

Hitachi Data Systems Corporation (HDS) announced new enhancements to its Hitachi Visualization solution portfolio that comes now with Hitachi Visualization Predictive Crime Analytics (PCA) and Hitachi Video Management Platform (VMP) 2.0.

Since we have chosen web scraping as the buzzword this time, let’s take a look at it from a legal point of view as well, considering that taking content from an open content site can even be a copyright violation, if done in a way which does not respect the license. For instance, the GNU

Web scraping (web harvesting or web data extraction) refers to an application that processes the HTML of a web page to extract data for manipulation, such as converting the web page to another format (i.e. HTML to WML). It is closely related to web automation, which simulates human browsing using computer software, as well as

In debates about the visibility of ad impressions, it is important both for the advertising media as well as advertising companies to understand which factors influence the viewability of the delivered ad. To this, Google delivers in a study revealing findings, which can be summarized in five golden rules:

MediaBUZZ joined the POPAI Asia Summit at Marina Bay Sands Hotel in Singapore earlier this month and was impressed by the great line-up of speakers and insightful presentations. POPAI, which stands for ‘Point of Purchase Advertising International’, is the only non-profit global trade association that is dedicated to promote, protect, and advance the broader interests