Search Analytics – September 2015

Lithium Technologies just announced that the company’s Klout Score algorithm now incorporates YouTube data – including views, shares, and likes/dislikes for content a user or brand has created and posted. This further extends Klout’s lead in measuring online influence for individuals and brands, and brings the total number of networks incorporated into the Klout Score […]

Google Analytics already provides a wide range of data analysis tools to measure a website’s success. However, the variety of mobile apps and their numerous application possibilities make the tracking via a platform a challenge.

Marketing efforts are often hard to quantify in terms of dollars, revenue or impact, which is the main reason why executives are increasingly demanding more tangible and quantifiable metrics to show ROI. As a result, novel marketing analytics tools and technologies are constantly cropping up, and investors are increasingly willing to cough up cash for

The past year has reshuffled the cards in the search engine optimization (SEO) sector. The Penguin and Panda updates changed an entire industry and make good content more important than ever, states Christian Weckopp, managing director of TWT, in one of his articles, besides envisioning where SEO is heading and what will even play a

Many studies examine the relationship between social media and SEO. The result is usually a detection of correlation, but no evidence of causality. Find out how SEO can benefit from social media.

According to IDC, the market for Big Data and analysis will reach 125 billion US dollars worldwide this year. Along with the dramatic increase of data, many new analysis options will emerge. In addition, new ad-tech companies will come up with fresh solutions, both for traditional marketing problems as well as issues in the field

The meta description is often a spurned SEO element. Wrongly, because at least indirectly, it is quite a ranking factor. Often enough, Google has stressed that the meta description – like meta keywords – is not a factor in Google’s ranking algorithm, but although there is no direct impact, the click-through rate is, kind of.

When displaying organic search results, Google sees more and more the user: what they are looking for, how they interact with the search results, which end device they use for an inquiry, and how useful the information on the page really is for the user.

Since April mobile-optimized websites are favored in the organic search results of Google, which means they are ranked higher than non-mobile-optimized pages. The “Adobe Digital Index (ADI) Q2 2015 Digital Advertising Report” shows the consequences of such an update of the search engine giant, stating that companies with an insufficiently mobile-optimized website have lost around

Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. With the help of Moz’s data scientist Dr. Matt Peters, new data partners and over 150 search marketing professionals, more data points than ever could be analyzed