Asian e-Marketing

IDC Asia/Pacific’s latest report, titled Asia/Pacific Unified Communication and Collaboration Market Assessment, highlights end-user adoption trends, drivers, vendor shares and landscape, and market size assessment in 2019, considering that the unified communication and collaboration (UC&C) market has been consistently gaining traction across the world and in Asia/Pacific following the COVID-19 pandemic. Lockdown restrictions imposed by […]

Online reputation management (ORM) is increasingly becoming a success factor for businesses since effective customer experience management and the endeavor to actively listen to customer voices, can build up customer trust. The more solid the reputation of a company, the higher the probability of optimizing products or services and winning customers. In addition, a great

Having launched, developed and acquired brands across the marketing, entertainment and direct-to-consumer spaces, AnyMind Group is looking to offer businesses and individuals with an end-to-end solution from brand building, product manufacturing and marketing.

Online video is more popular than ever with Singaporeans watching eight hours, 42 minutes per week on average, higher than the global average of seven hours, 55 minutes per week. With consumers homebound during the pandemic, video viewing in Singapore increased 14% compared to last year. This is according to the “State of Online Video

Adobe just unveiled significant innovation across its Creative Cloud applications and services at Adobe MAX. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Furthermore, Adobe underscored its commitment to accelerating the development of mobile and multi-surface apps, with

Emotions and the subconscious play an important role in purchasing decisions and the use of online services respectively. In the world of advertising, paid social media are those who should manage to keep the user on their platform for as long as possible to maximize profit. Longer usage time leads to more ads seen and

Nothing is more frustrating or boring than a product, service or trip that doesn’t meet the customer’s expectations, don’t you think? Innovative companies and service providers are therefore increasingly relying on providing outstanding customer experience to remain on top and to avoid the downward price spiral. Whoever wants to remain competitive must recognize, understand, and

One of IDC’s recent report, titled ‘Empathy During the COVID-19 Pandemic: Becoming an Empathetic Enterprise in the Next Normal’, details how the most digitally mature organizations adapted quicker to challenges brought by the COVID-19 pandemic. IDC highlights what organizations must focus on to become empathetic organizations – using technology to provide empathy at scale in

Since the pandemic has put a halt on face-to-face interactions, entire industries turned to virtual ways of working. As a result, digital documents have become a centerpiece for how we communicate, collaborate, and transact. Hence, to no surprise, the demand for Adobe’s Document Cloud product and services has been skyrocketing: Adobe Sign usage has risen

Procter & Gamble (P&G) announced their goal of having “50% externally initiated product / process innovations” as early as 2006 and declared at the same time war on the “not invented here” syndrome. P&G is aware of the fact that in an experience economy, which permanently gives customers the opportunity to evaluate products and services