Asian e-Marketing

mogulsg

Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

MOGUL.sg, a property technology start-up, just announced the launch of Singapore’s first-ever 3D Virtual Property Expo and provides us with a glimpse into what we can expect to see emerging in today’s experience economy. The virtual expo will take place from 15 to 17 October 2020 and be hosted on the MOGUL.sg platform, featuring Singapore […]

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googleworkspace

Introducing Google Workspace and new features to keep you safe online

For more than a decade, Google is building products to help people transform the way they work. “Now, work itself is transforming in unprecedented ways”, Javier Soltero, VP and GM, Google Workspace states in his blog. “Amidst this transformation, time is more fragmented—split between work and personal responsibilities—and human connections are more difficult than ever

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1 experience

Customer experience’s road to success

CX has long since become one of the decisive differentiating features of top companies, which explains why every provider wants to push CX projects forward at full speed. According to Gartner, more than 80% of executives believe that in the not-too-distant future, they will compete based on CX alone, rather than price. In the context

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edge

Limelight Networks’ new EdgeFunction improves online experiences

Limelight Networks, a leading provider of content delivery network (CDN) and edge cloud services, has launched EdgeFunctions, a new serverless compute service which allows developers to tap into the power of the company’s global network and gives them the flexibility to deploy and run their own code.

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CX management

Smart checkout technologies are gaining momentum in CX management

A new study from Juniper Research has found that the value of transactions processed by smart checkout technologies, where the fixed checkout process is replaced by a frictionless model, will reach $387 billion in 2025, up from just $2 billion in 2020.

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announcement2

Appointments & Announcements

    has been named Senior Vice President and Managing Director for Asia Pacific and Japan. Adrian will join Cognizant, effective November 2, based in Singapore. He will responsible for advancing Cognizant’s Asia-Pacific growth strategy. Adrian brings more than 30 years of experience to his new role, most recently serving as Executive Vice President for

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1social

Messengers and social media can serve to disclose personal data

I was watching The Social Dilemma on Netflix earlier this month and highly recommend it. The quintessence of the film is that today’s technology that connects us also monetizes us – or even controls us – with frightening consequences.  Although we are aware of that already – and in general the fact that nothing is

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onlineD

Not all data is created equal

In marketing, data is divided into first, second, and third-party data, based on their origin. Third party data, which currently still is the basis for dominant forms of advertising, such as programmatic advertising and thus for a large part of personalization in marketing, in particular in the form of cookies, loses in many cases applicability

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