There are always new predictions on the Internet about what the future of marketing will look like and particularly often it is being forecasted that in 2020, which means this year, half of all online searches should be carried out with a voice assistant. However, such forecasts are problematic since Google and other providers of […]
How relevant is voice search for online marketing – really? Read More »
Voice assistants have experienced a real boom in recent years and are being used on more and more devices. Companies such as Amazon, Google or Apple use their voice assistants among others in devices such as televisions, smartphones, or smart speakers and try to establish them permanently in the consumer’s homes so that they can
Possibilities and requirements for voice assistants in e-commerce Read More »
AppsFlyer, the global attribution leader, released the 11th edition of the Performance Index and the 2nd edition of the Growth Index. The Performance index guides marketers on how media sources are performing, and which show potential for partnership, while the Growth Index examines the diverse ad networks of Southeast Asia (SEA) to determine their rankings.
AppsFlyer released Growth and Performance Index for Southeast Asia Read More »
NetApp, a global cloud-led, data-centric software company, and Google Cloud announced the availability of NetApp Cloud Volumes Service (CVS) for Google Cloud in Singapore.
NetApp and Google Cloud boost application and business performance in Singapore Read More »
Aqilliz, a technology company that specializes in blockchain solutions for digital marketing entered into a strategic partnership with Concise Media, one of the UK’s leading media specialist consultancies. The partnership will see the introduction of Aqilliz’s blockchain-powered identity management solutions, raising the bar for assurance standards across the EMEA region. The partnership marks a
Appointments & Announcements Read More »
Digital commerce is becoming an essential part of the new economy and the digital customer journey more important due to COVID-19. Particularly the retail sector has undergone a major change and been catapulted more than expected into the e-commerce world. In future, this will be accompanied by the challenges of mastering the latest technologies and
Creating unique experiences in digital commerce with new technologies and techniques Read More »
The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, online trading steadily gained traction – initially in the B2C and later also in the B2B sector. With the rapidly growing number
Increase efficiency by giving marketers control over the customer experience Read More »
Getty Images, a world leader in visual communications and pioneer in the field of visual methodology, has unveiled new research which shows that climate, and sustainability more broadly, are still key issues for people in Asia Pacific even amid the COVID-19 pandemic. The findings have been revealed in a second wave of research for Getty
Mid of 2020, Google released new key figures for measuring user experience, which will become a new ranking factor next year as part of the page experience and thus elementary for SEO.
How to analyze the Core Web Vitals for your website Read More »
CPaaS is a cloud-based platform that enables companies to use program interfaces (APIs) to quickly and easily integrate extended real-time communication functions such as voice, video and messaging into their existing systems without having to build a separate backend. This enables companies to integrate new functions such as chatbots, service agents and contact centers into
CPaaS simplifies real-time communication Read More »
