Asian e-Marketing

The digital revolution has brought about massive changes in marketing. Where previously business was conducted face-to-face and by phone, nowadays customers are spoilt for choice with omnichannel approaches being commonplace. As such, customers start demanding more: more information, better service, better pricing, and unforgettable customer experiences. Companies that are unable to modernize their offerings are […]

The global digital transformation market is expected to grow from USD 469.8 billion in 2020 to USD 1,009.8 billion by 2025, at a compound annual growth rate (CAGR) of 16.5%, according to Research and Markets’ study that covers the digital transformation market across different segments, such as component, deployment model, organization size, application, industry verticals,

We all know that acquiring new customers is tough for most sales employees: identifying new leads and building relationships is tedious and time-consuming. Sales employees need extensive knowledge for outstanding customer acquisition since the more they know about different techniques and methods, the better they can arouse the interest of potential customers, and thus generate

Verizon Media just announced the launch of its new unified identity solution, Verizon Media ConnectID. Built for the cookie-less future of digital advertising, on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers to manage and reach audiences online.

In today’s tumultuous business-scape amid increasingly intricate, and often vexing, marketplace conditions, curating and mining data to drive analytics-based decision making is just no longer enough. For competing with maximum, sustained impact and mitigated opportunity loss, it’s rapidly monetizing data that’s now the name of the game—particularly when spurred by artificial intelligence (AI). Indeed, emerging