Asian e-Marketing

The past few months have been exceptional and an acceleration turbo for many developments that had already been announced in recent years. We have filtered out the most important PR trends and summarized what this means for your work in 2021.

In e-commerce, it is all about the end customer and his/her needs, while in the Industry 4.0 the focus is on intelligent machines. With industrial IoT commerce, new commercial perspectives and opportunities are now emerging.

Successful shops live from their close ties to their customers and the knowledge that they can always offer them exactly what they really want. This has long been possible in e-commerce as well, but the devil lies in the detail, especially when it comes to individual approaches in online shops – and unlike in the

Many companies that collect and process online customer data for marketing and CRM purposes find it difficult to orientate themselves in legal regulations and to navigate the jungle of regulations in compliance with data protection rules. The following tips are not only intended to support companies in handling online customer data in compliance with data

What will be the marketing trends in the current and post COVID-19 world and what can we expect in 2021 are two questions we try to answer this month. DaBrian Marketing helps us to do that with his suggestions where savvy marketing managers should invest their time and resources next year.

People and businesses have shifted online in the new normal, increasing the need for email marketing accordingly. It has been reported that more than 55% of marketers received their best ROI from email campaigns. As the year is coming to a close, now is the perfect time to set goals for the email marketing campaigns

Google Cloud and NetApp announced the availability of the containerized, software-based variant of NetApp Cloud Volumes Service in Asia Pacific.

According to a new study from Juniper Research, mobile network operator revenue from digital identity will reach $8.1 billion in 2025, up from just $1.3 billion in 2020. The research found that, as the identity space evolves, MNOs will play an increasingly important role in providing verification of digital identity and universal login based on

Digital marketing is changing rapidly and challenges companies constantly. Besides the fact that the COVID-19 crisis has massively pushed the adaptation of digital channels and changed the online behavior of users—regardless of whether it is media, retail, or experience—in order not to lag behind in 2021, companies should deal with online marketing trends to establish

On their road to recovery from the pandemic, businesses face unique dilemmas. This includes substantial and entirely necessary investments in digital transformation; however, tight budgets are making such endeavors difficult if not impossible. Businesses continue to struggle with pivots like adopting new digital platforms, shifting their corporate model to resolve supply chain disruption and enabling