Asian e-Marketing

Jan21TechCompetence

Technology competence is king in times of pandemics

Obviously, companies whose management has technological competence can cope better with the corona crisis, as a variety of studies prove. When asked what must-haves for future managers are indispensable, four skills emerged as being crucial: decision-makers should have strategic thinking, leadership qualities, be competent in handling technologies, and understand the market and customers.

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AutomationMonkeyWork

Marketing automation puts an end to monkey work

Recurring work processes have always been both a curse and a blessing in modern marketing. The good old (M)ad Men from Madison Avenue earned quite well with it and were able to keep their “sovereign knowledge” non-transparent in analogue times. Today, nobody accepts paying hourly rates beyond good and bad for repetitive work processes without

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AdobeTrends

Consumer trends that define the digital economy in 2021

As 2020 draws to a close, it’s a good time for brands to evaluate how they can evolve and improve customer experience in the new year. While business have adapted to the new normal, the pandemic will continue to shape consumer behavior, with changes taking place at a more rapid rate.

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Dec20Juniper

Boosted by pandemic, smartphones become key to omnichannel commerce

A new study from Juniper Research has found that mCommerce payments will reach $3.1 trillion in 2025, from $2.1 trillion in 2020. The research found that the pandemic’s massive boost to digital wallet services in the offline arena with OEM Pay has been a key driver of greater mCommerce usage, accelerating the already rapid transition

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SingaporeFinTech

Singapore FinTech Association and PwC launched FinTech Talent Report 2020

Despite the global impact of COVID-19, demand for talent in Singapore’s FinTech sector remains strong, according to the latest findings from the FinTech Talent Report 2020 – a joint survey by the Singapore FinTech Association (SFA) and PwC Singapore exploring the impact of the pandemic on the attraction, recruitment, and retention of talent among FinTechs

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