Asian e-Marketing

With the mobile device becoming our constant companion in business as well as in our personal lives and the mobile web becoming more pervasive, it’s not surprising that privacy and data protection issues are a key and rising concern. According to Rohit Dadwal, managing director, Mobile Marketing Association, Asia Pacific, current internet marketing and privacy […]

The faster a message finds its recipient, the higher is the “desire by the other” to get a quick response, I recently read on the German Website “mobile zeitgeist”, where it has been stated:

The mobile opportunity is tremenous. In Asia Pacific alone, mobile subscribers are forecast to reach three billion in the near future with penetration rates 20 times higher than Internet connectivity in many of these countries. As the penetration of mobile phones continues, brands who want to reach their audience in new and innovative ways are

It is no surprise that mobile social networks are beginning to become more and more popular. After all, mobile users constitute one of the biggest growth areas in the online market.  According to Juniper Research, the number of active users of mobile social networking sites will rise from 54 million in 2008 to nearly 730

According to research of Frost & Sullivan, North Asia is light years ahead of all other Asian sub-regions in terms of mobile service innovation and revenues, especially due to countries like Japan and South Korea. Both nations account for the highest average revenue per user (ARPU) levels in Asia-Pacific, with Japan at US$53.20 per month

Wardriving is the act of searching for Wi-Fi wireless networks by a person in a moving vehicle, using a portable computer or PDA. It derived from the term wardialing from the 1983 film WarGames, which involved searching for computer systems to connect to, using software that dialed numbers sequentially to see which ones were connected

Mobile phones with built-in office and Internet functions, so-called smart phones, start to become omnipresent and consequently inspire more and more hackers and virus writers to come up with ideas, especially since these end devices, like PCs, have numerous security gaps. Believe me, the dangers are manifold: Attackers can, for instance, read personal data such

Almost all discussions on computer viruses raise the question which countries developed the threat and the media often yields to temptation to lay the blame stereotypically on the “Russian threat”. But that’s a myth which cannot bear up under a well conducted examination. During the past years, virus authors who released global epidemic diseases were

According to Kaspersky Lab, the first proof of concept virus for smartphones running Symbian OS appeared in June 2004. In the autumn of 2004, three mainstream parasites for mobile devices emerged, one being in the family of the infamous Trojans. The first was Mosquit.a, actually a harmless game for mobile phones, but it sends SMS

Brands and agencies recognize and agree that the mobile channel is a highly effective way to reach consumers. But the most successful campaigns are built on the understanding that the mobile channel isn’t homogeneous. Instead, savvy brands and marketers know that it’s actually a set of options, each with its own strengths and considerations that