As more and more consumers start shopping online, and marketers rely more on interactive online marketing channels, spending on web analytics technology will rise to US$953 million by 2014, up from $431 million this year, reveals a Forrester Research report released this year.
Online Shopping will Spur Increase in Web Analytics Read More »
For years the real intentions and motivations of web customers have remained a mystery to retailers, revealed only at the last click. Recently, however, behavioural marketing has been gaining column inches as a means of evaluating customer thought processes as they journey online. This silver bullet of online retailing success, which increases sales by focusing
Keeping retailers on target Read More »
A recent report from IDC Financial Insights emphasized that banks need to prepare themselves for the coming wave of mobile adoption to avoid being left behind by competitors and advices to take a more strategic look at mobile banking rather than evaluating it simply as an extension of online banking and bill payment.
It’s Getting to Be an mBanking World Read More »
The mobile platform finally seems to show some signs of living up to the widespread expectations as mobile entertainment in the form of movies, TV-series, audio podcasts, music, and ultimately mobile streaming appears to be the next big challenge after the introduction of the mobile web for content providers and telecommunications service providers respectively. Actually
The Power of Mobile Streaming Read More »
Modern mobile phones have nowadays a wide range of functions, such as a camera, Internet access, MP3 player, navigation equipment or a game console. The coercible conclusion is that a portable “mini-computer” can be abused just as well for the spread of malware, the delivery of unsolicited advertising messages, or identity theft, same as a
Kaspersky Labs: Making the Mobile World a Safer Place Read More »
From Sony’s “Walkman” in 1979, to mobile CD and MP3 players, the mobile music entertainment celebrated in July this year quietly and secretly its 30-year triumph.
The Not So Sweet Tunes of Mobile Music Read More »
Working with mobile devices is on the rise in almost all companies. Besides the already established laptop, employees revert more and more often to the PDA or smartphone to access important data, or to interact quickly with colleagues, when outside office. Companies hope in general to achieve higher productivity through the use of handhelds however
Handhelds – The stepchildren of IT security Read More »
The mobile phone has emerged as the 7th mass media channel, but it has to be emphasized that it is as different from the internet [6th Mass Media] as TV [5th] is from radio [4th]. Trying to force concepts from the internet, TV, or other previous media would produce a disappointing audience experience on mobile,
The 7th Mass Media Read More »
“Mobile marketing is not being used to its full potential by marketers,” says Rohit Dadwal, managing director, Mobile Marketing Association, Asia Pacific.
The Challenges and the Future of Mobile Marketing Read More »
Nokia is not wavering from its vision of building a more vibrant mobile ecosystem. This drive was once again emphasized at the company’s OneConnectedWorld event held recently in Malaysia. The event saw more than 300 attendees comprising of media, bloggers, developers and invited guests from around the Southeast Asian region as the company shared its
Nokia Zooms in on Developers and the Creation of a Vibrant Mobile Future Read More »
