Asian e-Marketing

SAP AG and Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, continue to deliver on their commitment to make mobile the new desktop with the release of their next-generation Sybase® Unwired Platform 2.0 and the unveiling of an enhanced version of their software development kit (SDK), which is planned to […]

Singapore, with the world’s third largest penetration of smart phones, is at the forefront of the changing world of mobile.

According to International Data Corporation (IDC), the market for media tablet and eReader semiconductors exploded last year, and will continue to grow in the future, as content consumption truly goes mobile, providing OEMs and consumers with intelligence, storage, connectivity, and software.

One of the most important developments in mobile social networking is the emergence of location-based “check-in” services of the type championed by Foursquare and quickly being copied by rivals like Facebook, according to Ovum’s new research report Mobile Social Networking: Services and Monetization. “Check-in” services have the potential to drive revenues for social networks and

International Data Corporation (IDC) reports that the PC market in the Asia Pacific region (excluding Japan) grew 1% sequentially and 7% year-on-year in 2011 Q1, reaching now 26.8 million units.

Facebook is shaping up to be a strong competitor to mobile operators that are in danger of underestimating the threat it poses, according to Ovum.

The total Asia Pacific excluding Japan (APeJ) IT Services spending in 2011 is expected to grow by 8.7% over 2010 riding on dual waves of outsourcing services (especially on the application side) and new IT projects specifically on “Cloud” and “Smart Infrastructure”, finds Springboard Research, a leading innovator in the IT Market Research industry that

Juniper Research expects Mobile Augmented Reality (MAR) to generate global revenue of US$1.5 billion by 2015, due to the increase in Augmented Reality (AR) enabled smartphones, which went from eight million in 2009 to 100 million in 2010.

Steve Jobs said, “Most mobile advertising really sucks.” We at InMobi agree and while our approach may be different than that of Mr. Jobs, it’s impossible to deny that iAd brought some much-needed attention to mobile creative execution.

The number of consumers accessing travel information via mobile devices when on holiday has doubled in the last year, according to a global survey of 1,700 people carried out by digital travel content specialists, Frommer’s Unlimited, the B2B business of Frommer’s®, a branded imprint of Wiley.