Asian e-Marketing

After two days of intense discussion, involving some of the world’s largest brands, agencies and publishers, the Mobile Marketing Association Forum Singapore (MMAF) brought together over 260 delegates and speakers from different parts of the mobile marketing and advertising industry.

Juniper Networks has found in their recent study of global mobile threats that enterprise and consumer mobile devices are increasingly exposed to a record number of security threats, which include an alarming 400 percent increase in Android malware and highly targeted Wi-Fi attacks.

The new role of the customer at the centre stage in marketing, particularly when it comes to mobile, has made privacy and personalization two key areas to address in 2011 and beyond.

The mobile channel is having a significant and positive impact on direct marketing.

During the MMA Forum in Singapore earlier this month, Asian e-Marketing was fortunate to have the chance to interview Mr. Avtansh Sharma, APAC Advertising Solutions Director for Alcatel-Lucent on their Optism™ Mobile Advertising Solution.

The Asia Pacific smartphone market will double in size by 2016 to hit shipments of 200 million, predicts Ovum in a new forecast.

After welcoming over 1,500 attendees to last year’s third annual conference for Singapore’s interactive marketing community, dmg :: events, the leading conferences and exhibitions organizer for the global digital marketing community, has its fourth annual regional event this year on June 16 and 17 at the Suntec Convention Centre.

Many people look at technical changes askance or often they even reject it from the beginning.

Google’s innovative search technologies connect millions of people daily around the world with information and make it a top web property in all major global markets.