Asian e-Marketing

Asian e-Marketing recently interviewed Mr. Atul Satija, InMobi’s Vice President and Managing Director APAC, who joined the company just at the end of last year.

In its first year, in 2009, the MMA Forum Asia was broadly centered on technology, last year was on how to engage technology with the brands and the agencies, and this year consumer-centric engagement is in the limelight, with brands and agencies coming together to address the need to put consumers first when it comes

Regarding data security as just a chore is fundamentally wrong – rather a proper, prudent and transparent handling of personal data should always be in the interest of every company.

Just as shoppers should take measures to protect themselves in brick-and-mortar stores – such as protecting their PIN numbers when checking out and not leaving purses or wallets unattended – online shoppers also need to take sensible precautions.

Distributed denial-of-service (DDoS) attacks, which attempt to cause disruption to an online service or application, have evolved to be more sophisticated, more prevalent and more dangerous than ever.

With the revolution of Web 2.0, social networking applications are now playing a pivotal role in influencing and shaping the way we socialize and collaborate for both work and personal purposes.

Gaining the trust of online customers is vital for the success of any company that requires sensitive data to be transmitted over the Web and especially for online shops and banking. However, with the skyrocketing rise in Internet fraud and data theft, maintaining the trust of potential customers has never been more in jeopardy.

Multi-award winning managed security services firm, Network Box Corporation, noticed an unusual increase in email-based malware last month, occurring globally.