July 2013 – Mobile & Location-based Marketing

4toflash

To Flash or not to Flash – that is the question!

Have you tried using Google and typed in keywords like “problems with flash websites” or “typical flash problems” or anything along that line of thought. Within a second you will see millions of suggested answers about problems and difficulties that common users faced using flash in a website. You continue to scroll the pages and

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irdeto

A successful multiscreen strategy is more than just content distribution on multiple devices

According to Irdeto, multiscreen video services finally seem to pick up, due to increased availability and portability of video, rapid growth in the number of smart devices, and consumer behavioral trends to consume video and interact with multiple devices. Besides, the benefits speak for themselves, since these innovative services provide a “wow” factor, deliver additional

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6ondemand

On-demand business video service across all platforms, all devices and all operating systems

Tata Communications launched jamvee this week on July 9th, offering a multi-device compatible cloud-based video conferencing service that allows anyone to take part in a video meeting from any location via a desktop computer, laptop, tablet, smartphone or a dedicated Telepresence room.

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7buzzword

Proximity marketing and close range marketing bring advertisements to nearby mobile users

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.

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2irdeto

Irdeto: trust in business partnerships counts, as there is no such thing as impenetrable security

During the CommunicAsia/BroadcastAsia 2013 show in Singapore, Irdeto held an interesting media roundtable where their spokespersons put forward their point of views on how to protect media against theft and piracy, besides trying to find answers to what is holding APAC operators back from multi-screen success.

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