July 2013 – Mobile & Location-based Marketing

For the users of iOS1 and Android OS2 devices, Fuji Xerox Co., Ltd. just started yesterday to offer apps for paid services of SkyDesk Customer Relationship Management (CRM), a business communication support service using the cloud.

Creative innovation agency iris Sydney has appointed Mike Spirkovski, most recently creative director at Droga5 Sydney, as its new executive creative director (ECD). Spirkovski will take up the newly created ECD role in August.

According to Forrester‘s report, which was published in February, mobile is driving a second Internet revolution with its more than 1 billion smartphones in use, that’s even more profound than the first one.

Thuraya, the satellite communication company from UAE, launched its latest consumer friendly satellite communication products last month at CommunicAsia/BroadcastAsia 2013 in Singapore. Asian eMarketing had a chance to interview Sanford Jewett, Vice President Marketing, at the show, where the new products were presented. Sanford is with Thuraya for a year now, having been in the

For some, they are the saviors that link the real with the digital world, for others they are just cheap showmanship. So, what’s the buzz about QR codes?

Redefining best practice in the use of QR codes, the latest Great Singapore Sale (GSS) campaign from VivoCity “Bags of Fun at every turn” is an experiential and digital campaign. It features The Codeys, giant QR code mascots, which allow shoppers to win instant prizes if they are found and scanned.