July 2013 – Mobile & Location-based Marketing

Now that the public Internet is nearing the end of its second decade, a bigger picture of its evolution is emerging. As in so many other areas of life, Asia-Pacific is proving to be pivotal to what’s happening now and what will happen next.

Xamarin, a company that empowers over 340,000 developers to build fully native mobile apps for iOS, Android and Mac, recently announced a new online service designed to help developers more easily take their apps mobile.

According to the recently published Mobile Security: McAfee Consumer Trends Report – June 2013, around 26 % of all free apps are likely to be more than just adware – a means to deploy malware.

Asian C-suite executives are investing in ICT to build a more secured IT infrastructure, address an increasingly complex IT+business environment and tackle talent shortage in an intensively competitive marketplace.

Webworks Reverb, a service provided by ePublisher, allows the publishing of content in a responsive design content management system, with the aim of providing the best possible user experience across all screens. Users viewing this type of output on a mobile device will be able to view the files in a fast, light-weight manner that

Did you know that 63% of people who do local searches typically buy within one hour? And that 52% of local consumers are more likely to use a local business if they have positive reviews? Local business reviews published online have the same power as word-of-mouth advertising, Local Viewpoints found out.

The leading UK corporate risk prevention consultancy and analyst Riskskill is warning that the expected rapid growth of the global mobile payments market will create a potential cocktail of different risks that pose new challenges for risk managers and other stakeholders in the sector.

StrongView, a leading provider of email marketing and cross-channel marketing solutions, recently announced the results of its StrongView Mobile Marketing Survey 2013 that showed that mobile marketing adoption increased 22% over the past year and is now leveraged by more than half of all businesses with a strong emphasis on mobile websites, mobile apps and

GSMA recently published a comprehensive assessment of the impact of the mobile industry on the Asia Pacific region. The new report, ‘Mobile Economy: Asia Pacific 2013‘, which is the latest in a series of reports covering the region, confirms the Asia Pacific’s position at the forefront of mobile innovation, with the number of unique mobile

Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market’s dramatic expansion, the distinctions between smart devices are becoming clearer.