July 2013 – Mobile & Location-based Marketing

Initiative, a global communications network within IPG Mediabrands just released the findings of its Mobile Experience Study identifying four ‘native mobile experiences’ that are the building blocks for more successful mobile advertising strategies.

Adobe‘s new State of Mobile Benchmark shows that while UK consumers prefer browsing the mobile internet via tablet more so than by smartphone, consumers in Asia prefer browsing the net with their smartphone – much more than using tablets.

According to Irdeto piracy is not a single behavior, but rather a continuum of behaviors that make up “The Piracy Continuum”, which the company explained in detail in a 23-page whitepaper, which we summarized for you:

Actix, an award winning pioneer of software that enables mobile operators to run more effective networks, has successfully established one of the largest call trace geo-location solutions in the world for a major Asia-Pacific mobile operator.

Augmented Reality Glasses or Google Glass is a wearable computer with an optical head-mounted display (OHMD) that is being developed by Google with the aim of producing a new product that is suitable for the masses. The device displays information smartphone-like, but with hands mostly free, interacting with the Internet via natural language voice commands.

Delorme’s satellite communicator, the lowest cost bidirectional communication and tracking device in the market, has just upped its offering by launching the inReach SE.

Opera, the Norwegian software company, seems to take off in Asia Pacific, considering the company’s current activities and success messages in the region regarding its mobile web browser Opera Mini. Officially launched in 2006, Opera Mini was designed for mobile phones, smartphones and personal digital assistants, and this year the company reported there were 251

In the first quarter of 2013, nearly 13 billion apps have been downloaded, not to mention that Apple recently even announced the 50 billionth app downloaded.

After the two digit revenue growth in the first quarter of 2013, Apple Inc. now reported in Q2 a revenue growth rate of less than 1%. In the past years, Apple was used to steadily rising growth rates, as the demand for the iPhone and iPad was high. Now it seems like the market for

Just a month ago Samsung unveiled two new tablets, giving consumers more ways than ever to create, consume and share content and blurring the industry boundaries. The two new Windows 8 powered tablets, the ATIV Q and ATIV Tab 3, include several innovative new features that set them apart from other mobile tablets, including incredibly