March 2016 – Marketing Automation: Retargeting, Programmatic & Real-time Marketing

In today’s world, all marketers are trying to reach the right customer, at the right time, with the right message, on the right device, at the best possible moment. Marketers are constantly challenged, since customers use multiple devices and follow many paths to purchase. With the newly launched Google Analytics 360, marketers can now turn […]

Spree7, a digital media consulting and programmatic implementation firm that has been acquired by MediaMath end of last year, published ‘10 Golden Rules’ for programmatic media buying any marketer should keep in mind.

Xaxis just announced the launch of Xaxis Radio, a programmatic audio advertising solution, that allows advertisers in the APAC region to execute at-scale digital radio buys across inventory from more than 90 local broadcasters and top Internet radio pure-players, such as MediaCorp, Astro or iRadio networks.

AppNexus announced the launch of the AppNexus Video SSP, which complements the company’s existing video buying offering to form an integrated platform for publishers and advertisers. The announcement of the SSP fulfills a market need in light of the recent decline in open, exchange-driven video supply and comes on the heels of AppNexus’ recent launches

Marketers in ASEAN have highlighted the key areas of marketing capability with the greatest potential to improve as part of a survey conducted by the World Federation of Advertisers (WFA), in conjunction with its local advertiser association members in Indonesia (APPINA), Malaysia (MAA), the Philippines (PANA) and Singapore (SAA).

Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable.

Quantcast, a specialist in digital advertising, shows how online merchants can get more out of their digital marketing strategies by accompanying website visitors on the customer journey -winning new customers (prospecting) and binding existing  ones (retargeting).

To implement what’s needed for modern dialogue marketing, real-time marketing automation technology is essential that automatically controls the lifecycle communication on the basis of real-time data on behavior – context-sensitive, data protection compliant, and in all relevant dialogue channels. Such real-time marketing automation is actually even the more indispensable, since the demands of customers for

Sales in eCommerce is rising continuously and mobile devices have become an important sales channel, as the 4th Annual eTail Asia affirms. The event for eCommerce and multichannel retailers takes place in Singapore, from March 1-3, 2016 at Marina Bay Sands with around 350 participants who get inspired by 80 speakers with speeches and discussions

Securonix, a market leader in security analytics and predictive cyber threat detection, unveiled the next evolution of security analytics with SNYPER at the product launch party on March 1st, the second night of the 2016 RSA Conference.