Programmatic represents the culmination of decades of innovation in data technology and addressable media, and you just have to make sure now that your programmatic buying strategy unfolds with the maximum effect. For many advertisers, programmatic buying is the way to go and in fact digital advertising space is bought and purchased more and more […]
Four ‘must-haves’ for optimal programmatic buying campaigns Read More »
The concept of being data-informed is not new. From social media channels to the FairPrice supermarkets of the world, organizations have, for some time now, been adopting data analytics to make more intelligent decisions that are aimed at transforming their businesses.
Analytics for the workplace – it starts from the top Read More »
2016 marks the 150th anniversary of TÜV SÜD, a company that aim to support customers with a comprehensive suite of services worldwide to increase efficiency, reduce costs and manage risk.
Programmatic ads are booming for good reason. The automated digital brand staging steadily grows in importance in the marketing mix. The average consumer is exposed to 7,000 different marketing messages a day and, unlike a few years ago, the attention span is by now down to an average of eight seconds.
The role of design and creativity in times of programmatic advertising Read More »
The Interactive Advertising Bureau (IAB) just released the IAB Programmatic Fee Transparency Calculator, a first-of-its-kind tool that advertisers, agencies and publishers can use to analyze the costs of ad technologies and services that are commonly applied within programmatic executions.
Smaato just released its Q4 2015 Global Trends in Mobile Advertising Report that offers key insights into the mobile programmatic advertising landscape worldwide, revealing that Asia is taking the mobile ad market by storm. The company’s global real-time advertising platform for mobile publishers and app developers analyzed data from billions of mobile ad impressions served
Mobile ad spend in China is growing at a staggering pace Read More »
Around a year ago, China passed the draft amendments to its ‘Advertising Law’, which came into effect six months ago. The ‘Amended Law’ represents the first major revision since the Advertising Law got introduced in 1995 and brings significant changes to the regulatory regime for advertising activities in China. Undeniable the ‘Amended Law’ sends out
China’s amended ‘Advertisement Law’ has been put into practice Read More »
The GSMA Asia Mobile Awards (AMO Awards) are the most highly coveted and prestigious awards for the mobile industry in Asia. The AMOs recognise everything from game changing mobile devices and technologies to applications and services available in all Asian markets, showcasing the ever growing value that mobility brings to users, to industries, to businesses,
Asia Mobile Awards 2016 are now open for entry! Read More »
If you want to see what’s behind the new social media marketing opportunity, want to know Facebook’s Dynamic Display Ads differ from other formats, or you just want to find out how to use them, continue reading.
Facebook’s Dynamic Display Ads improve and simplify retargeting enormously Read More »
Get an answer from Gerd Leonhard, Futurist and Founder and CEO of The Futures Agency at this year’s CommunicAsia2016 Summit and BroadcastAsia2016 International Conference and find out how your business can leverage smart technologies to meet the demands of today’s and the expectations of tomorrow’s connected consumer.
What does it mean to be human in a digitally transformed world? Read More »
