March 2016 – Marketing Automation: Retargeting, Programmatic & Real-time Marketing

Speaking at the WFA’s Global Marketer Conference in Kuala Lumpur, Malaysia, the President of the World Federation of Advertisers (WFA), David Wheldon warned marketers that they are in danger of damaging their profession through a series of collective and individual failures, highlighting at the same time the seven key mistakes brands were making when trying […]

Real-time insights into holiday agendas, brand perceptions and preferences of Chinese travelers going to the US, Hong Kong, Japan and Singapore have been identified in a study by digital insights firm 6Estates.

In 2015, the world became even more connected than ever before. We saw a significant rise in mobile and cross-device consumer engagement and an industry-wide shift towards digital roles for marketers. We also saw brands increasingly build their marketing strategies around digital inbound marketing tactics such as search engine optimization (SEO) and search engine marketing

Every time an individual makes a choice online or in an app, it’s a new data point. This data is a goldmine for marketers and advertisers. That’s where data science comes in.

“Can you accurately define programmatic media buying off the top of your head?”, asks MediaMath in its White Paper: Programmatic Media Buying 101, revealing at the same time that according to research by the Boston Consulting Group the majority of marketers confessed their understanding of programmatic was very poor, poor or average.

The Lisbon International Advertising Festival (LIAF) announced its ambition to become one of the major global annual advertising festivals and is welcoming agencies to enter their best work and to compete for awards. It will take place in Lisbon on September 14, 2016 at the Cinema São Jorge and be the first edition of the

New advances in marketing technology mean that marketers no longer have to rely solely on their strategy, luck, or gut feeling when planning campaigns. The sheer volume of data that consumers produce with any online movement allows marketers to get a detailed picture of their interests, preferences and behavior.

The term retargeting is well known in online marketing as a tool that addresses users again on other sites with relevant content after they have visited a website. That sounds effective, but also comes with some disadvantages: The many ads often get lost in the shuffle and up to 60% are even suppressed by Adblockers.

Programmatic is currently one of the hottest marketing buzzwords, for some simple reasons, however, illustrating at the same the dilemma of well-known methods. If earlier, in the less complex marketing times, the largest gathering of people meant the greatest potential for advertising, it is today all about individual’s interest. In the big data-driven, sophisticated marketing

Adobe Analytics, the data and analytics backbone of Adobe Marketing Cloud, has just been recognized by Forrester Research as a Leader in Customer Analytics Solutions.According to the Forrester report, Adobe Analytics “is specifically designed for marketers who lack a technical background but would like to surface actionable insights in their customer data. The report also