July 2014 – Marketing Analytics

The urge of marketing executives to monitor click paths, results of online marketing campaigns and online key performance indicators (KPIs), has developed hand in hand with the internet and digital channels. Today it has become the cornerstone of the web analytics industry. What started as a way to see when visitors abandoned websites, or how […]

Without the analysis of user behavior, online marketing is no longer very helpful today, as the knowledge gained is necessary to constantly optimize campaigns and advertising strategies for the products offered. Still, the question always arises whether the possible evaluation of such marketing information is in accordance with the appropriate data protection law.

As consumers are purchasing more and more ‘smart’ devices; smartphones, tablets, wearables and home devices, there is a greater expectation that full functionality must be achievable anywhere on the planet. According to GSMA’s The Mobile Economy Report [1], almost half of the population of the earth now uses mobile communications. Over the past four years,

Chief marketers who report directly to CEOs are likely to earn more than their peers, says the Chief Marketing Officer (CMO) Council in a new “CMO Compensation Report” study, which was released yesterday. Additionally, good peer relationships provide an advantage as the most highly paid CMOs have forged close partnerships with chief financial officers and

As we saw today, after Singtel’s fiber network for many corporate users failed for several hours, digital marketers depend enormously on a strong and stable infrastructure – it is actually the basis!

When the Germany football team manager and SAP brand ambassador Oliver Bierhoff approached the enterprise software company SAP in 2013 to look for innovative ways to improve the team’s performance – after the huge disappointment in the European Championship 2012 – he was also taking advantage of revolutionary technological Big Data analytics leaps of SAP.

Progressive profiling is just one of many strategies to significantly boost the conversion rate of online forms but quite a useful and successful way. To no surprise it is a feature that is virtually included in every marketing automation platform, such as for instance Oracle / Eloqua or Marketo.

The purpose of data evaluation is to identify customers’ behavior and reactions to marketing campaigns in order to grow sales revenues. Business Intelligence helps here to obtain the necessary information to customers and the market, as well as to understand, analyze and evaluate the data to optimize decision-making processes and to develop a competitive advantage

To make your own business successful in the digital world, it needs an operational change management, as I already indicated earlier this month with the book presentation “Digital Darwinism”. But how the digital change processes work best is often not really clear. It’s no longer done with a few digital functions here and some Facebook

Netbiscuits newly published whitepaper Segment, Target, and Track: getting the most out of mobile with analytics argues that web usage data from mobile devices provide insights into consumer behavior that are far beyond what we are used to in the world of desktop web analytics. Emphasizing the fact that mobile devices allow marketers to get