July 2014 – Marketing Analytics

For management and business plans, parameters are widely used to permanently control the business success based on its compliance. So, if there are any deviations, it’s possible to implement countermeasures quickly. Do you apply this to your marketing plans as well? Data tracking – a part of our daily lives We know about the healthy […]

Corporate resources are often not used effectively, therefore losing out on sales opportunities, because processes are poorly coordinated. By connecting people, processes and data, however, unparalleled opportunities open up, such as for instance automated marketing that facilitates and structures the collaboration between marketing and sales which that way saves both time and money.

Dynamically changing algorithms that have to handle inbox data continuously and in real-time while adjusting to a user’s desire and behavior is a complex and critical undertaking. The Unified Inbox solution is a next-generation communication-as-a-service platform with the right technology to help address these issues.

DataMentors, a full-service data quality, data management and business intelligence provider, just announced the release of its Marketing Dashboard solution which empowers users with affordable, real-time access to critical marketing and business performance metrics.

Spikes Asia, the festival and awards event that celebrates creativity in communications across Asia-Pacific, just announced that it will build on its existing talent and training initiatives with the addition of new academies and Young Spikes competitions. At this year’s event, a total of seven academies will run throughout Spikes Asia, targeting both those just

Recently I got hold of an excerpt of the timely book “Digital Darwinism” by Ralf T. Kreutzer and Karl-Heinz Land that has been released in German around a year ago and will be available as an updated English edition in around eight weeks. In their book the authors allude that companies have to develop their

Based on an April 2014 study conducted by Ipsos OTX for the Association of National Advertisers (ANA), the overwhelming majority of brands are now measuring their social media content effectiveness – or at least in the United States.

Being able to analyze an ever-increasing volume and variety of information is sitting at the top of the business agenda of many companies, according to Ernst & Young (EY). In fact, organizations grapple with gaining real insights that help improve business performance and proactively manage risk.

Dr. Torsten Schwarz, a digital marketing expert of the first hour, has published an interesting study that deals with the analysis of which email metrics actually really matter. “What really counts is the reach within a target group and the actual conversion rates”, says the expert, explaining how this is all related and what the

The biggest gastronomic event in Singapore is back again. Each year, over a million food lovers, and over a hundred establishments blend together to create one of the best platforms for the Food and Beverage (F&B) industry in Singapore. The sheer scale of this event is a blessing for retailers who can leverage technology to