March 2015 – Video Advertising

The use of video in email marketing is from a technical point of view controversial, since implementation is limited, as we have already highlighted in former articles several times. Today, however, I would like to examine the influence of visual and auditory stimuli on brand perception, because most marketers are usually using four of the […]

For quite some time now mobile video is fast-paced and not a niche phenomenon anymore. In fact, Cisco predicts that by 2019 the share of video traffic will increase to 73% in the total mobile data traffic.

Whether you want to improve communications, increase productivity, or enhance your corporate culture, nothing is as effective as enabling feature-rich collaboration and conferencing experiences, multinational corporation Polycom explains.

Outbrain, the world’s largest content discovery platform just announced an exclusive multi-year global deal with ESPN to deliver sponsored content recommendations to its users around the world, while taking advantage of Outbrain’s real-time analytics and insights capabilities. The agreement enables ESPN to fully leverage the scale of its worldwide digital audience, which averages to more

“Once a nice-to-have, video is becoming a fundamental part of any content marketing strategy”, Linda Crowe, VP of Digital Marketing Solutions at Brightcove states in the ebook How to convince your boss it’s time for video marketing. “Video positively impacts demand generation, eCommerce, brand awareness, and social media engagement, still, some companies are reluctant to

The increasing use of Internet protocol (IP) enabled devices has fuelled massive video consumption and, in turn, has driven the need for online video analytics (OVA) solutions globally, states the research analyst, Frost & Sullivan, in one of its recent reports. OVA is defined by Frost & Sullivan as the tracking, analysis, and measurement of

The European Court of Justice recently decided that the embedding of a protected work in a web page by embedding – also called framing – in any event, constitutes no copyright infringement, if the protected work has previously been made accessible by the copyright owner in the public domain.

The digital media experts at Millward Brown once again tried to forecast the most meaningful trends to help brands make sense of the constantly changing digital media landscape. Now in its 7th year, the 2015 report identified the need for marketers to empower programmatic media buying systems and predicts that native advertising becomes an established

Userful Corporation, an industry leader in centralized, interactive display software, has launched the world’s first network video wall capable of delivering 4k, real-time content to a 25-display video wall over a standard Ethernet network.

Activia has been crowned the most successful brand in social video last year by Unruly and working with Shakira definitely helped. Samsung and Nike are among the Top 3 as well, anounced the social video service Unruly. The rankings of Unruly are based on the number of sharings on Twitter, Facebook and blogs.