March 2015 – Video Advertising

Online videos are one of the drivers in digital marketing. Recent studies show that when it comes to mobile video advertising, growth continued in Q4 across key engagement metrics, such as unit engagement rate, video play rate and video completion rate.  Celtra’s latest Mobile Display Ad Performance Report for Q4 2014 found that smart video […]

Accedo, the global market leader in TV application solutions, last month has launched its newest version of Accedo VIA, the award-winning multiscreen product. With the growing number of smartphones, multiscreen delivery is starting to go mainstream, with viewers embrace the option of watching video on the most personal device. The trend insures to the benefit

Digital video adtech marketplaces booked $7.3 billion in 2014 global net revenue. With ecosystem-wide comparable growth from all formats, screens and devices. It is projected to increase by 22% – 31% in 2015, according to a vendor, solutions, marketplace, business operations and inventory management report produced by AccuStream Research.

Listening to a wide range of eCommerce experts at eTail Asia 2015 in the past two days, I would like to summarize for all marketers that could not join the tips and advice I heard repeatedly in presentations of the speakers:

Video ads and moving images make the Internet richer – but only if they are well made and follow the rules of the medium. Just showing a TV commercial on Youtube is not enough. For many years, users have become accustomed to the symbiotic self-concept of editorial content and appropriate advertising. Classic display ads, if

Fast growth in video viewing on desktop, laptop PCs, and more recently on mobile devices, has shifted a significant share of time spent with video to digital venues. In China, as in other markets around the world, internet time appears to be surpassing TV time, as more and more people go online and mobile becomes

To stand out from the mass of online content, good texts alone are no longer enough. Visual content needs to be part of it as well. A few years ago, the majority of Internet users still felt overwhelmed by the amount of information on the net, but by now, most are used to dealing with

Opera Software recently revealed that encrypted video, also known as HTTPS video, have been increasing in share of the overall global video traffic sent over mobile operator networks over the past year, including video from globally popular content providers. Because of its protected nature, this video content previously could not be optimized to fit available

Millward Brown, on behalf of Google, recently analyzed what factors make video advertising a viral success, revealing that originality and suggesting strong emotions mainly make the world of difference.

Just one week after its establishment, HOOQ, Asia’s video-on-demand service, announced that it is kicking off in the Philippines from late February in partnership with Globe Telecom. HOOQ, a start-up joint venture between Singtel, Sony Pictures Television and Warner Bros. Entertainment, will enable customers of Globe Telecom to enjoy unlimited online streaming access and an