Cross-, Multi-, Omni-Channel & Everywhere Commerce

According to Keynote Systems, 46% of all smartphone owners have difficulties to operate websites optimally on mobile devices. Annoying zooming and scrolling often stops buying processes at an early stage. The solution is ‘Responsive Web Design’ (RWD), which automatically adapts to any screen size. The international eCommerce specialist Venda advises to create online stores with […]

Did you know that only about five percent of purchase decisions are made consciously? At least this has been the result of scientific experiments in which the brain activity of test clients were measured. According to the ground breaking publication “neuromarketing” in 2008, the subconscious plays a major role and is responsible for about 95

A user-friendly navigation, good product descriptions, different payment options and a smooth checkout process should form the basis of an online store that intends to succeed. How online retailers can stand out from the competition is pointed out in the following, highlighting the most important trends in eCommerce.

A key part of a professional web-shop design is a striking design, supported by a strong brand language. In addition to intuitive navigation it is important to have a simple ordering process, a support forum as well as search-engine-friendly tools and interfaces to key customer and product data. Therefore, omnichannel and modularity are a must,

When it comes to innovation and trendsetting, the United States still take on the pole position. Many trends are established there long before they make an appearance anywhere else. TWT Interactive revealed now comprehensively, what kind of new developments we can expect in the near future.

In yet another move to augment the smart data revolution, Vserv, a leading mobile marketing platform, announced the launch of a unique re-targeting product, Vserv Smart RT.

Nearly all marketers increased their mobile ad budget in 2014 – 93% worldwide – according to a June 2014 study by Forrester Research for Acxiom and 4INFO. But more spending means more measurement to prove that increased investments are worth it, and the research found that marketers hadn’t quite mastered this part yet. Besides, mobile

The global eCommerce technology provider hybris AG became part of the software company SAP AG in August 2013, and focuses on the development of enterprise software and on-demand solutions for eCommerce and multichannel commerce, besides providing master data- and order management. Fact is that the company is predestined to master the main challenge of retailers

The Internet is continually evolving. Unfortunately, this is also true for the risks that threaten the reputation of a brand and therefore revenue. In the digital world you feel the business impact of trademark infringement immediately and in full force. Research shows that one out of five online shoppers is lured to a page with

Statistically, every 2-3 years a complete eShop relaunch is required to stay successful in eCommerce, while technical enhancements usually already need to start being carried out after 6-12 months. With a Product Information Management (PIM) system, however, the efforts of such a relaunch could be significantly reduced.