Chinese consumers flocked to Alibaba’s “Singles’ Day” discounts on Tuesday, hitting a sales record of $9.34 billion on November 11, 2014 that smashed all previous records.
Alibaba’s Singles’ Day broke the world’s eCommerce sales record this week Read More »
Many marketers today are still struggling with social media and the increasing number of digital channels, especially with adapting their role and acquiring new knowledge. At least, this has been the conclusion of Adobe’s study Digital Roadblock: Marketers struggle to reinvent themselves released earlier this year.
Multichannel, mobile and personalization again gain in importance this holiday season Read More »
2014 has been dubbed “the year of the breach,” with cybersecurity-related headlines making news almost constantly. With the holiday season already underway, McAfee wants to educate people on how to stay safe and avoid online threats created by cybercriminals looking to take advantage of unsuspecting consumers.
McAfee’s annual list of the most popular digital scams Read More »
Internet Retailer Conference and Exhibition (IRCE) has announced it will be partnering with Last Mile Fulfilment Asia (LMFAsia) to deliver e-commerce expertise in a series of IRCE-led sessions at the inaugural LMFAsia trade conference in Singapore on March 19-20, 2015 at MAX Atria @ Singapore EXPO. This partnership brings together leading e-commerce expertise from across
The retail industry is in a constant state of change, coupled with many new challenges: Whether it is the increasing use of mobile devices or the development of new social media channels that come more and more to the fore as sales and information platforms. To hold their ground on the market in the future,
Boost sales with multichannel commerce Read More »
“With holiday season 2014 rapidly approaching, retailers are investing in their fulfillment infrastructure and making sure those omnichannel marketing schemes, designed to reach consumers at every point of their shopping journeys, are up to snuff”, eMarketer published recently, emphasizing that shoppers this year demand more than ever.
eMarketer.com: Consumers expect omnichannel experience this holiday season Read More »
“In today’s digital marketplace, customers have complex, varied paths to purchasing, and equally diverse feelings around brand interactions. Businesses need not only a deep understanding of their customers’ buying habits, but also their desired forms and depths of communication with a brand along every step of their purchasing journey”, SAP explained, when releasing its Customer
SAP’s findings on how to encourage brand loyalty Read More »
Tagit, an award-winning Singapore-based mobile solutions company, announced its expansion into three new markets to support its growing customer base. With new offices in Canada, Malaysia and Indonesia, local teams based in Toronto, Kuala Lumpur and Jakarta will drive Tagit’s presence in these markets for the mobile banking and commerce industry. The announcement follows wins
Lotame, the world’s leading independent data management platform (DMP), recently announced the launch of Lotame Cross-Device, a Device Graph technology that connects digital devices together, opening up a broad range of new targeting and monetization options for advertisers and publishers.
Lotame Cross-Device tackles one of the biggest challenges in digital advertising Read More »
Against a backdrop of hype about new digital marketing tools, 451 Research unveiled its report The Contemporary CMO’s Toolkit 2.0, highlighting the technical and organizational challenges CMOs are facing. In “The Contemporary CMO’s Toolkit 2.0,” Research Director Alan Pelz-Sharpe and Senior Analyst Matt Mullen take an in-depth look into the current state of the Digital
