February 2015 – Data Driven Marketing

By now, we all know that using cookies alone for ad serving and measurement is flawed, since they do not work on mobile and therefore can’t capture the whole path to purchase, besides supposedly overemphasizing last-click attribution. Facebook’s ad serving and measurement platform, Atlas, allows brands to reach people across multiple devices with its so-called […]

Before Lou Montulli developed the cookie in July 1994, the Internet had no memory. Incredible to imagine it today – especially in marketing – that whenever a person clicked on a webpage, he became an arbitrary user again and again. There was no way to bring him in connection with the action he has just

For the third year in a row, Tableau has been positioned as a leader in Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms and that for good reasons. In fact, Gartner placed Tableau highest in ability to execute. JY Pook, Vice President, Asia Pacific Sales, Tableau Software explains the company’s success, by saying: “We

Despite all of the promising indications of a rosy, data-driven future, there are also critical voices that urge not to overvalue Big Data and to ensure correct handling of it. These voices include, for example, Professor Richard Rogers, professor of New Media and Digital Culture at the University of Amsterdam. He presented five points of

AccuWeather, Inc., the global leader in weather information and digital media, just announced that it receives and processes more than 9.5 billion digital requests for its accurate and personalized weather forecasts with Superior Accuracy™ every day from locations all over the world. AccuWeather users check the weather forecast on the go multiple times per day

The digital marketing technology company, Amobee, just shared some interesting data related to the Oscars that detail the top celebrity and brand moments across digital platforms and even provides a comprehensive view on the Most Memorable Moments, Top 5 Brand Sentiments, the Top 5 brands with the highest share of voice and social mentions during

Enterprises are experiencing rapid growth in the data they can access and store, which is having a profound impact on how they invest in data centers. Therefore, in January 2014 Digital Realty commissioned Forrester Consulting to survey enterprises in the Asia-Pacific region about the drivers, priorities, and barriers behind their data center investment. The study

The term “Apophenia” was coined by neurologist Klaus Conrad and defined as the “unmotivated seeing of connections”, as the perception of patterns or connections where none exist.

After the industrial and IT revolution, the digitization of all areas of life is spreading out, giving the impression that data is the next driver of great change. In fact, digitized data processing seems to go mainstream, since we start to generate data with almost everything we do today. IBM calculated, for instance, that 90%

There are plenty opportunities to collect customer and user data of any kind, but what are the consequences? Customers are becoming more and more transparent as companies can trace every step they take! Shouldn’t there be a taboo area for marketers, defining where they have no right to be? Is transparency sufficient to allow self-determination