February 2015 – Data Driven Marketing

Successful marketing is data driven marketing – or in fact legally secure data-driven marketing. The keyword is here ‘Legal Big Data’, which is most probably one of the most important (and underrated) trends and challenges in the field of data.

Real-time Marketing is a 20-year-old buzzword by now that has the opportunity of getting revitalized for the first time thanks to today’s Big Data methods. Indeed, trends and customer requirements can be identified and implemented quickly, but to use the full potential of Big Data in marketing, experts advise not to choose only the right

The direct interaction between advertisers and customers has never been as simple, and at the same time as difficult. Because of the variety of channels and tools the pressure of competition among companies increases. Besides, today’s preferable unusual content and ideas that manage to get as close as possible to the key demographic group as

Although we covered “trends & predictions” last month, we present you Criteo’s recent findings since it includes a lot of data analysis related to our Island republic Singapore. In the final quarter of 2014, PayPal projected Singapore’s mCommerce and eCommerce markets to be worth US$1.18 billion and US$2.99 billion respectively by end-2014. With an internationally

Asset Vue, a provider of RFID-based asset management and data center management solutions, introduced two new solutions into its portfolio of data center IT Asset Management tools – Asset Vue Cloud and Asset Vue Mobile.

This month Asian eMarketing focuses on what marketers can achieve with data, the more so as Gartner Research assumes that by 2017 marketing will invest more money in IT than the IT department itself. Terms such as marketing automation, Big Data and data driven marketing are circulating in the industry for several years already but,

A recent study by Forbes Insights, Rocket Fuel and Spencer Stuart presents the latest developments in dealing with Big Data. The group interviewed nearly 300 senior executives in September/October 2014 for their worldwide survey, including 21% from the Asia Pacific region. Although the use of large amounts of data in marketing already plays a big

The conflict between strategy and implementation, humans and technology, as well as between marketing and IT departments, just represent a few hurdles in the implementation of data-driven marketing. In order to turn this into a success, besides having to deal with these obstacles, Martin Clark, Managing Director of the marketing software solution provider Apteco, formulated

The global project-focused training company, ESI International, announced the release of its top 10 trends in business analysis for 2015. This year’s trends discuss the importance of the business analyst (BA) within the organisation. They highlight the significant role of the BA, as companies work to bridge the gap between strategy and execution, and they

Asia’s fastest growing, most popular and upcoming online retailers meet on the 11-12 March 2015 at Marina Bay Sands, Singapore at the 3rd Annual e-tail Asia conference to discuss how they can make their eCommerce business thrive in Asia. “It provides an excellent opportunity for eCommerce players to learn how to implement measureable strategies to