October 2013 – E-mail & Permission Marketing

The increasing number of smartphone and tablet users puts email marketing constantly to the test. In fact, good email marketing on mobile devices remains a major challenge. For a long time, experts recommended to simply integrate a link to a mobile-friendly version of the email in the header of the email. That sounded easy until […]

The reports that you receive after the sending of your emails usually contain many figures, tables and graphs. But make sure you interpret them correctly! Numerous articles and guides offer assistance in analyzing email marketing campaigns. They deal with what kind of data should be considered to optimize the campaign and how to get this

For sure you already got a lot of advice and did your own studies to find the most appropriate time to reach your subscribers with email marketing, as it is crucial to know when your readers are actively using their email as it will affect overall campaign response.

A new study by KU Leuven-iMinds researchers has uncovered that 145 of the Internet’s 10,000 top websites track users without their knowledge or consent. The websites use hidden scripts to extract a device fingerprint from users’ browsers. Device fingerprinting circumvents legal restrictions imposed on the use of cookies and ignores the Do Not Track HTTP