October 2013 – E-mail & Permission Marketing

4thenew

The new Gmail inbox: threat or opportunity

Google’s Gmail has become the world’s most widely used email service within just a few years. Changes in the functionalities of Gmail, therefore, affect the email marketing, too. After Google has already questioned the typical inbox by presenting the Gmail Priority Inbox and the so-called SmartLabels, the ‘new’ inbox is currently providing discussions and uncertainties,

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6thenext

The next normal: an unprecedented look at millennials worldwide

Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. unveiled an expansion of the broadest global study conducted with the millennial generation, “The Next Normal: An Unprecedented Look at Millennials Worldwide”, now including fresh insights from additional Asian countries like Malaysia, Philippines and Thailand.

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