October 2013 – E-mail & Permission Marketing – Page 2

Adobe unveils major innovations in Adobe Analytics

October 2013 - E-mail & Permission Marketing / October 17, 2013

Adobe just unveiled this week new features and functionality that extend the industry-leading capabilities of Adobe Analytics, a key element of Adobe Marketing Cloud. The upgrades are designed to significantly enhance marketers’ and data analysts’ abilities to rapidly identify and take action on critical insights for their business. New innovations include predictive analytics capabilities, advanced […]

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Emarsys: e-marketing “on the move” poses new challenges

October 2013 - E-mail & Permission Marketing / October 11, 2013

Today’s businesses are struggling to keep pace with consumers’ rapidly shifting patterns of consumption, especially since the Internet is increasingly being accessed on the move. Messages are reaching people anytime and anywhere via mobile devices that we take it for granted to get distracted. Interestingly, emarsys’ latest whitepaper “The Psychology of e-Marketing to Smartphones”, is

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Tips on how to increase the quality of your email distribution list

October 2013 - E-mail & Permission Marketing / October 11, 2013

For many email marketers, mailing lists have a high quality when many of the recipients open their email, read it and act in the desired way, so for example, visit the online store, or even better, buy a product or download a document advertised in the email.

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Determine aims and objectives of email marketing – hard and fast

October 2013 - E-mail & Permission Marketing / October 11, 2013

The use of email marketing requires the design and development of a clearly structured strategy. This includes the definition of concrete objectives that have to be reached with individual measures, such as newsletter, standalone campaigns or transactional messages. Since email marketing is not an autonomous portion of the marketing mix, it simply must always serve

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FireEye’s advanced cyber attacks prevention

October 2013 - E-mail & Permission Marketing / October 11, 2013

In today’s cyber threat landscape, identifying your enemy is a crucial piece of any defense plan. Finding out who your attackers are, how they work, and what they want is critical to protecting your data and intellectual property. Fortunately, breached computer systems, like any crime scene, contain a trail of clues.

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Opt-out done right!

October 2013 - E-mail & Permission Marketing / October 11, 2013

As an email marketer you are responsible for providing an easy unsubscribe processes, as opt-out is obligatory in email marketing – worldwide – so let’s focus on this in the following article. In addition, you must certainly be aware of any local laws that may affect your ability to send email, be it opt-in or

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What is a feedback loop?

October 2013 - E-mail & Permission Marketing / October 11, 2013

Many IPSs offer bulk mailers as a service in order to provide automated feedback messages on address data, so-called feedback loops, a mechanism that is made available by the mailbox provider to deliver information about spam complaints that occurred after an email campaign to e-marketers.

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Announcements & appointments

October 2013 - E-mail & Permission Marketing / October 7, 2013

Havas Media India has strengthened its digital operations with two key senior appointments. Sumit Kumar has been appointed General Manager of Mobext India to further establish the brand in India while S.V. Sunilkumar joins as Business Head Digital – Mumbai at Havas Media. His key responsibility will be to service the existing digital clientele in

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What makes email irreplaceable as the ultimate communication medium?

October 2013 - E-mail & Permission Marketing / October 4, 2013

Email, the ultimate communication medium, can’t be replaced by anything else and will certainly develop and transform further – but for sure it will not disappear. By now, some webmail providers already offer video functions and emails can be built partially dynamic, making a real impact on email marketing. Almost certainly, the advertising emails of

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Recognize phishing or spoofing attacks for protection

October 2013 - E-mail & Permission Marketing / October 4, 2013

Since day after day more than 260 million phishing emails are sent out, there is a good chance that one of them ends up in your inbox. How to protect yourself best from phishing or spoofing attack is comprehensively explained by Lauren Soares, Account Manager at Return Path, who even compiled ten useful tips for

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October 2013 – E-mail & Permission Marketing

Adobe unveils major innovations in Adobe Analytics

Emarsys: e-marketing “on the move” poses new challenges

Tips on how to increase the quality of your email distribution list

Determine aims and objectives of email marketing – hard and fast

FireEye’s advanced cyber attacks prevention

Opt-out done right!

What is a feedback loop?

Announcements & appointments

What makes email irreplaceable as the ultimate communication medium?

Recognize phishing or spoofing attacks for protection

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