Digital Marketing Trends & Predictions 2016

Cyber-criminals will target new payment technologies, Generic Top Level Domains (gTLD) and upcoming elections in 2016, states Raytheon|Websense in its recently published Cybersecurity Report.

Last year clearly proved that visual content marketing is starting to boom, especially since video marketing is gaining momentum. Social Media Today, for instance, expects 2016 to be a landmark year for online video and believes 96% of B2B organizations will use video has part of their online marketing.

IDC Manufacturing Insights revealed that value realization of past technology investments and plant modernization would be the top two technology priorities that will receive the most attention this 2016 in Asia Pacific excluding Japan (APeJ). The global researchers analyze and advise round the clock on business and technology issues facing asset intensive, brand oriented, technology

Since personalization, customer experience, eCommerce and omnichannel have been featured extensively in the past few issues of Asian eMarketing last year, we believe acardo and prudsys’ new solution for real-time coupon optimization, and personalization at all touchpoints, is the more interesting.

The need to own something was yesterday, being able to use and have access to what’s needed is the future. Fact is that not only the market for expensive consumer goods changes, but once again a new generation is setting new standards that slowly but surely turn the market upside down. Having to possess something

AT Internet, a player in the field of digital intelligence, unveiled the newest applications in its software suite dedicated to advanced performance analytics for websites and mobile applications. The French company clearly responds with these new features to the challenges facing today’s media groups, retailers, financial establishments, as well as governmental and corporate groups that

The technology industry is rapidly developing further this year, especially in the areas of security, Big Data and Internet of Things (IoT), as this year’s Consumer Electronics Show (CES) 2016 evidently showcases, with lots of new products and devices wired to send and receive information.

According to Juniper Research, the tech industries continued to deploy new devices in new form factors last year that re-imagine and redesign services for the smarter connected world and challenges marketers regarding customer experience as well as security of consumer data.

Like many around this time of year, I was asked to write a piece on what we could expect in 2016 from mobile advertising. Naturally, before even starting, I had already read many predictive pieces from some really smart people in the mobile, advertising and ad tech spaces. Instead, I decided to focus on what