Digital Marketing Trends & Predictions 2016

According to a recent eMarketer study, companies are ramping up their technology investments mainly to better understand consumer needs and behaviors, whereby technologies to power social marketing, digital commerce and marketing analytics are the highest priorities.

According to Epsilon’s newly released Singapore Customer Experience Study “A quick look at customer experience in Singapore “, consumers interact all the time with brands across a range of touch points and channels. Epsilon’s report reveals further how Singaporeans reward brands for positive interactions, besides providing data and analysis that describe the detailed preferences of

One of Mindshare’s recent studies, Let’s talk Shop, identified the ten most important global consumer trends and how shopping is perceived and experienced around the world. The marketing agency describing its findings as the “10 Cultural Dynamics”, which are “patterns in social behavior and attitudes that capture the prevailing spirit of the times.”

Your privacy belongs to you, not the Internet, so consider the plug & play device eBlocker of the homonymous German startup that is planning to go into series production. With its current kick-starter campaign, the two founders Christian Bennefeld and Boris Prinz try to bring in the necessary investments for the eBlocker hardware.

IDC Asia Pacific just announced its top predictions for Big Data and Analytics, highlighting at the same time how organizations shall plan for the evolving Big Data and Analytics (BDA) landscape in the region. The global provider of market intelligence expects organizations to achieve an extra US$65 billion in productivity benefits in the region over

Asia Pacific has quickly become one of the fastest growing eCommerce markets in the world today. A young population, growing middle class, and increasing Internet connectivity have all created an extremely favorable environment for eCommerce brands to flourish in several markets in the region.

Irdeto, a world leader in digital platform security, announced a strategic partnership with Aspera, an IBM company and creator of technologies that move the world’s data at maximum speed. The new partnership enables forensic watermarking capabilities which insert watermarks in real-time with no impact on delivery quality or speed.

Although social media (marketing) has already become a habit for many, it’s important to keep track of the current developments in this area, which is why we summarized the most important trends for this year. What social media managers need to know:

4C, a data science and media technology company, announced the release of its SaaS TV Synced Ads product at the recent Consumer Electronics Show, making a marketing dream come true since the new self-service portal empowers 4C clients to synchronize campaigns programmatically across TV, digital, and mobile channels. Now, brands can deliver online display banners,

Apart from digitization and the new channel opportunities, advertising is apparently most influenced by mobility, globalization and the changing attitude of consumers towards brands that demands honest and authentic communication.